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Facebook Faux Pas: 5 Ways to Turn LIKES into DISLIKES

In every Facebook fan page campaign; there are three phases that go together like the 3 Musketeers – the group of sword fighting men, not the candy bar.  Those three phases are planning, design, and execution.  Even in the most carefully planned and designed Facebook fan page, the execution is the place where most people fall flat in gaining and maintaining an audience of customers.  In fact, when executed incorrectly, a Facebook fan page can have your nearest and dearest friends avoiding you in the supermarket!

Most people don’t make these mistakes on purpose (although there are a FEW that I have kindly noted the mistake and then UN-LIKED when they persisted).  These are usually the people who see me out at dinner and tell me that their Facebook fans have dropped over the last month.  I shake my head sadly…knowing the answer is probably one of these five mistakes that will turn LIKE into DISLIKE on Facebook:

Tag Lightly – Never Hit Too Hard.  In every Facebook class, we discuss the ways to tag other people and Facebook pages to draw traffic to your own Facebook page.  Sometimes, without understanding the effect, people over-tag certain Facebook pages or people in an effort to get attention (or just because they don’t understand the result!).  Every time you tag someone or a Facebook fan page, it posts your content on their page.  Even with the best of intentions if done too often or in too many places, it is tag-spam (the equivalent of email spam!).

Example:  During a recent social media party, we allowed all of our Facebook fans to post a link to their Facebook fan page to get the community connected.  We asked in return that the posters go to each other’s Facebook fan pages, LIKE their page (to build fans), and leave a hello from the visitor.  One person took this to heart!  She went to all 87 pages that participated and tagged our Facebook fan page as the referrer.  Her posts showed up 87 times on our Facebook fan page!  We had to delete them as they went  down for pages and pages of 87 link-backs from the tags!

Our next post will discuss Facebook Faux Pas #2:  Tresspass Posting!

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