Blog Archives

Case Study – Budweiser vs GoDaddy “Lost Dog” Commercials

Unless you have been hiding under a rock for the past few weeks, then you know two things.

First, this is totally about to happen……Super Bowl

SuperBowlXLIXLogo

Second, in the world of social media and marketing, two heavy weights went head-to-head with a clear loser!

GoDaddy and Budweiser (the long reigning champion of Super Bowl ads!) had a very different take on the same ad, “Lost Dog.”

While one, GoDaddy, decided to create an ad that enraged dog lovers and pet-friendly people across the country, Budweiser showed their chops as the King of Beers (and advertising) by doing what their audience loves best – good ole’ down home man, dog, horses, and beer.

As of this writing, Godaddy has received such an outpouring of hate posts on social media that they have apologized and pull the ad while Budweiser is the toast of beer towns everywhere.

Here…take a moment to compare the two efforts!

First…the WINNER!

In the OH NO THEY DIDN’T CATEGORY!

Why?  Cardinal rule – market to your audience.  Most women buy beer for their house.  If not women, then the next largest segment, MEN, buy beer for their house, at the bar, and everywhere else.

While dogs have always been a man’s best friend, showing the prized family puppy who is lost only to finally make his way home where he has been sold on a GoDaddy site…well, the anger was coming in 3…2….1….meltdown.

On the other hand, it fills Americans with pride to know that the stronger (horses) protect the smaller (puppy) and everyone is welcomed home in the end with a bath, food, and a beer!  #BestBuds is a winner on all fronts!

A few quick marketing lessons from this throw down:

  • Marketing Lesson #1 – In short, the truth is that humor can backfire on you in a heartbeat and cost thousands of dollars. Know your audience first…and then, know what they find funny. After all, you know what they say about assuming…yes, it waste a ton of money and you lose your audience.
  • Marketing Lesson #2 – Make sure to check and double check with a marketing focus group if you are going to release a commercial before millions of people at the biggest sport event of the year.
  • Marketing Lesson #3 – There are no hostages in social media…only casualties. Check and double check the pulse of the market before you step into the ring with the champ. If you are going to openly mock a brand that practically OWNS a medium, market, or segment, then you need to make sure you are target.

Enjoy the Super Bowl and let us know what you think are the best ads for 2015.

Advertisements

Marketing Pass/Fail Friday: Coca-Cola Case Study

Case Study:  Coca-Cola Share With Campaign

One of the most brilliant marketing campaigns in the last few months was the Coca-Cola Share with Campaign.

As I walked through the stores of my local Wal-Mart, people were digging through chest high bins of individual Coca-Cola bottles looking for their name.  While I am very sure that Coca-Cola did a preemptive study on the most used names in the United States, they took it a step further to entice people to look for the name of their children, grandchildren, and friends creating a great demand for their product.

In truth, there were only 250 names on the list of Coca-Cola bottles (check to see if you are on the list here) – with the additional of general terms like friends, family, team, and BFF.

Understanding that the online market drives more brand recognition that the simple shopper, Coca-Cola went a step further to allow you create, download, and post your own name on a Coke bottle!

Congratulations – it seems Coca-Cola has found their groove again…simply brilliant!

Marketing Pass/Fail Friday: Bark Box “Dog Butt” Case Study

Case Study – Bark Box “Dog Butt” Commercial

Interest enough…I would love to have been in on the meeting when the Marketing Dept suggested that Bark Box spend 30 seconds of a commercial staring at a dogs butt because it is a dog commercial.

While there are mixed results of humor and annoyance, it does give the human element something to look at while they depart their marketing message.

In truth, it might be curiously cute the first time, but after you have seen it – it is a one-trick pony (or dog).

However, it stops people with simplicity and light humor while driving home the message “Bark Box” is about dogs…not humans…and for the humans that agree.

The commercial panders to dogs…and centers their brand around people who put dogs at the center of their focus as well but putting the dogs and people on their team.

Conclusion – Pass

Mistake-Free Social Media Effort in Four Easy Steps

crisisNowadays, most businesses are using the internet for different purposes. With the increasing results from social media, it is not surprising that businesses find it to be the most useful tool in their online marketing strategies.

Yet, there are still some businesses that didn’t even put effort to perfect their social media use. Being so, they are present online but are not reaping the numerous benefits that social media could do for their business.

Is your business one of them?

Now, don’t fret just yet because many businesses have suffered the same fate. The thing is you’re here and seeking remedies. So that means you want to be free from mistakes and want to improve use of social media for your business.

Here’s how to clarify your next moves:

  • Define your goals. In any aspect of a business, goals are most important. You need to set your goals in order to measure your room of improvement. Before doing any campaign or promotion, set a realistic and doable goal. For example, you’re doing business in local area and you wanted to use the social media marketing to create a website or maybe a blog for your business. Your main goal here is to increase web traffic to increase popularity in turn. See? Setting a goal is a great help because it provides direction, and you will have different strategies on how to use the social media effectively.
  • Acknowledge you audience. Gaining lots of audience can also make your business a success. But, you must gain trust their trust first. To do so, you must make them feel how valuable and important they are. Building a connection with them is a start, or for those who wish to reach out to you, acknowledge their moves.
  • Engage with your customers. This is all about interacting with your audience. So how do you engage with your customers? What is now the level of your interaction with them? Speaking directly to your customers and speaking to them in social medium is a big difference. You could start with asking them about their opinions. Call your top ten clients so you will know their insights and feedbacks. These are ways of making them feel their voice matters. Second, provide a way for your customers to complain. You don’t want your customers to be unhappy, right? So, it is much better if you provide a way so you can easily answer to their complaints. Lastly, always respond to them. Every time you ask about their opinions or suggestions, make sure that you respond. It makes them feel that you value them and realize that their opinions are important to you. Because of this, they will engage you more. Lastly, campaign and engagement are different. When you say campaign, it is clearly having a pack of people doing something for a specific purpose. Engagement of your clients is all about a commitment that needs to be sustained.
  • Don’t focus on one social media channel. What comes into your mind if you hear the word “social media”? Is it Twitter? Perhaps Facebook? Those are just examples of social networking sites that people are using to communicate with each other nowadays. Always remember that different people from different platforms are the ones that you are attracting. So, always make sure that they know on how to get in touch with you on different platforms and various channels. Remember that your audience isn’t using just one platform so tap them all by being in the avenues they’re active in.

Those are just some of the things that you should do to avoid making a mistake in social media marketing. Whether you business will be successful or not, the fate of you business is still in your hands. Just always remember to do your best.

*************************

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee. I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

*************************

See video review and find out more today…http://skl.sh/1aEu3SI

*************************

Measure Social Media Success in Six Easy Steps

Social media

Measuring social media success is a very important matter to business minded people. Many people are talking about these because marketing in social media is one of the effective key that unlocks success. A true business minded person really works his way making a blog, making sure that the blog has fresh post every time.

In addition, making daily tweets on his account in Twitter and consistently posting status on his friend’s wall etc. are the usual social marketing tactics done daily. Sometimes doing all of these steps are not enough, you cannot really tell if these works effectively and worth all of your effort. If you want to step up your game, and you can admit that your one of those business man who are unsure of the strategies that their conducting.

Six Steps on How to Measure  Social Media Success:

Step 1 – Identify your goals. All you strategies and plans are useless, if you don’t set your goals. It will be impossible to know what your plans and strategies will affect the business. You must need to have realistic, clear and systematic goals in order to achieve your goals. This is the same thing if you want success in you marketing moves in social media. Just like in real life, planning a step by step process and targeting short term goals to reach longer goals are important to achieve success in social media marketing.

Step 2 – Be familiar with web analytic tools. Web analytics will help you measure the success in your marketing endeavors. These tools have a great role in the analysis of marketing in social media. They calculate the amount of website traffic and determine which sites get the most number of visitors. At the same time, demographics of visitors are recorder with the tools, to include duration of website visit, language and nationality of the visitors, conversion rates, unique visits and others. Overall, these tool analysis aids to be familiar with the behavior and activities of the customers, which serves as a guide on what, when and where to improve.

Step 3 – Be familiar with ROI (Return on Investment). This measures and evaluates the efficiency of the investment. You should consider the well-defined and realistic goals for a campaign in social marketing. This includes the increase subscribers, followers and fans to create a large foundation of customers on social network sites. You should also watch out for the number of traffic that you receive in your website. It is also important to increase consumer interaction and engagement. The number of sales if it increases or decreases is also important. The number of conversion should also be checked in order to understand your investment returns.

Step 4 – Create a strategic plan. Creating strategies for your social media is an easy thing to do, utilizing this strategic plan to your advantage, is a different thing. It is then more important that you understand how the strategy you created will be useful to your marketing solutions.

Step 5 – Identify the latest usage of techniques with regards to the combination of marketing in social media. Remember the current social media activities that you are utilizing. Determine the duration of time that you’ve been engaging in the various activity and list down the important channels you are using.

Step 6 – Appoint social media focal person for you business. A person knowledgeable with marketing in social media, who can evaluate and analyze the development of your marketing social media efforts is a huge help. Monitoring your progress, will make you pace on track while informing you where and when to perform changes when needed.

These are the six easy steps to knowing how you’ve fared with using social media. Your business will then have tangible information which you could use for various facets in your business, particularly sales and marketing, and customer relations. Implement these steps and it unloads so many concerns of tracking you efforts!

*************************

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee. I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

*************************

See video review and find out more today…http://skl.sh/1aEu3SI

*************************

Best April Fools Day – EVER! If you read

Best April Fools Day – EVER! If you read…then you know what is wrong with people who commented that they read! http://ow.ly/vrAxe

Four Tips To Apply to All Social Media

social-media-marketingMany businesses that try to execute a social media campaign start a Facebook or Twitter account without stopping to examine WHY or HOW!

In truth, the real reasons for starting a social media campaign are branding, engagement, and search engine optimization.  It is very easy to burn out using social media because many people think that it is just time…right?

It does not cost anything to engage in social media.  Actually, nothing is further from the truth.

Here are some quick tips for new social media start-ups:

  1. Go slow.  Don’t think that you will become an overnight sensation in social media.  It does not work that way.  People have a natural skepticism and you have to be prepared to hold hands before you date!
  2. Plan your effort.  Get together a plan of what social media you will focus on and what will be the best avenue for approach.  If you try to start Facebook, Twitter, blogging, YouTube all at once, you will quickly become overwhelmed and end the effort.
  3. Manage your time.  Most people who start social media accounts find themselves loosing large amounts of time engaging in posting, blogging, and tweeting.  Set a scheduled amount of time and stick to it!  Time is money…and you can easily loose hours in social media.
  4. ROI.  Measure what you are doing and repeat what is working!  Every social media should be connected to Google Analytics so it can be measured in real time.

With these quick tips, social media can be both a long term goal and a short term gain.

*************************8

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Execute a Successful Social Media Campaign in 15 Minutes a Day

Execute a Successful Social Media Campaign in 15 Minutes a DayExecute a Successful Social Media Campaign in 15 Minutes a Day

•    Are you confused about which social media to use for your business?
•    Are you laboring away in social media without getting results?
•    Are you spending too much time or money (remember – time is money!) on a social media campaign?
•    Are you spending more than 15 minutes per day trying to upkeep ALL of the social media channels you have created?

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Five Marketing New Year’s Resolutions to Amp Up Your Social Media Engagement

Five Marketing New Year’s Resolutions to Amp Up Your Social Media Engagement

new-years-resolution-for-si“Your goal should be to own quality time in your customer’s inbox.” ~ Drew Davis, Brandscaping

When you were a kid, remember when you wanted to a do-over?  Maybe you play a sport or engage in activities that encourage a learning period.  After all, practice makes perfect!

As many business owners and entrepreneurs know too well, there is little time for practice when it does not cost money or repeated efforts to change course.  As the New Year approaches, many business owners cross over into January without examining the progress of the past year.

In truth, January is the perfect time to make New Years Business Resolutions that will help boost marketing efforts and examine social media because business owners have year-year data to make decisions.

Here are five New Year’s Resolutions that will make the difference in any social media effort in 2014:

  • Planning is Everything:  Many companies start social media accounts without considering WHY they are on Facebook, Twitter, Pinterest, or blogging.  The truth is that all social media have a demographic that is directly connected to traditional marketing demographics like age, gender, income, education, and children status.  Having a social media plan based on facts with a plan for content distribution, timelines, and KPIs (key performance indicators) increase the probability of success in a social media campaign.
  • Be Consistent:  This step always seems the most complex to clients because it requires the implementation of the first resolution…plan, plan, plan…except in a little different way.  It is the same concept with marketing and social media, but to really achieve strong audience following and search engine presence there has to be consistent participation in social media.  In truth, you are in charge of managing and setting the customers’ expectations.  Social media participation needs to be like hours for your business.  If you set the expectation that you will be open from 9 am – 5 m on Monday through Friday, then the customer does not try to find on you Saturday and Sunday.  Find the right time to post (using your analytics and insights – see #4 and #5) and stay on track!
  • Decide on Content:  In this area, the old adage “you are either with us or against us” applies.  The content for all social media channels should work toward three goals:  create content people want to engage with and share, further your brand and messaging to your clients, and promote your marketing goal (that might be to become an expert in your field, share intelligent information, or whatever!).  The important thing to note is that content should never be created just for one social channel.   Like any good marketing channel, there should be a well planned theme to content to make sure that it fits into your overall marketing goals.  When you find something that works, do it again.  Remember:  Content can come from sharing things others have done as well as personally created content.  The measurement should be – does it fit into the goals and pull up engagement levels.

Some good examples of content that works best in each social media channel are:

gplus

fb

tw

  • Measurement is Critical:  Speaking of measurement, the New Year is the perfect time to measure results and see what is working.  The loneliest place in the social media stratosphere is the analytic and insights.  So many have drank the Kool-Aid, so to speak, that social media impact cannot be measured or gauged.  Nothing is further from the truth.  Many business owners approach social media channels without planning and goal in mind.  This same thinking leads to shortfalls in other areas such as setting milestone and creating a continuous measurement process.  Think of it this way…if you never balanced your checkbook, then how would you know if you had money in the bank?  It is the same thought process.  If you are consistently measuring what works against what you want to achieve, then your social media marketing plan will be more successful because you will understand what is resounding with your audience and what falls short in both content and in social media channels.  Perhaps you are receiving more traffic from Facebook and Pinterest than Twitter and blogging.  You will know where to invest your time (and money) when you set up measurement dashboards and start to really look at the reports.
  • Redirect and Re-Engage:  When you have your stats staring you in the face, it is easy to see what is working and what is not working.  The question is more complex than the actual answer.  The easy answer is – if it is not working is stop doing it and if it is working do more of it.  Using the Google analytics, insights, and stats from your website, every social media channel can be / should be evaluated for performance and contribution to goals.  When something is not working, redirect and re-engage to make the customer experience more beneficial for everyone.

From assessment of the plan to designing a schedule to arranging content to creating a measurement plan, a business owner can answer the biggest question about marketing that arrives every year at budget time:  Is my social media marketing working?  After all, this is the real question that needs to be answered when devoting time and money to any marketing effort.

*************

640c9d24Learn How:  Successful Social Media Campaign in 15 Minutes per Day

Let’s fix your social media campaign so it only takes you 15 minutes a day to get results!

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.

To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

Find out more today!  Full online seminar only $25 with a 14 day money back guarantee – http://skl.sh/1aEu3SI

Facebook Faux Pas: 5 Ways to Turn LIKES into DISLIKES

In every Facebook fan page campaign; there are three phases that go together like the 3 Musketeers – the group of sword fighting men, not the candy bar.  Those three phases are planning, design, and execution.  Even in the most carefully planned and designed Facebook fan page, the execution is the place where most people fall flat in gaining and maintaining an audience of customers.  In fact, when executed incorrectly, a Facebook fan page can have your nearest and dearest friends avoiding you in the supermarket!

Most people don’t make these mistakes on purpose (although there are a FEW that I have kindly noted the mistake and then UN-LIKED when they persisted).  These are usually the people who see me out at dinner and tell me that their Facebook fans have dropped over the last month.  I shake my head sadly…knowing the answer is probably one of these five mistakes that will turn LIKE into DISLIKE on Facebook:

Tag Lightly – Never Hit Too Hard.  In every Facebook class, we discuss the ways to tag other people and Facebook pages to draw traffic to your own Facebook page.  Sometimes, without understanding the effect, people over-tag certain Facebook pages or people in an effort to get attention (or just because they don’t understand the result!).  Every time you tag someone or a Facebook fan page, it posts your content on their page.  Even with the best of intentions if done too often or in too many places, it is tag-spam (the equivalent of email spam!).

Example:  During a recent social media party, we allowed all of our Facebook fans to post a link to their Facebook fan page to get the community connected.  We asked in return that the posters go to each other’s Facebook fan pages, LIKE their page (to build fans), and leave a hello from the visitor.  One person took this to heart!  She went to all 87 pages that participated and tagged our Facebook fan page as the referrer.  Her posts showed up 87 times on our Facebook fan page!  We had to delete them as they went  down for pages and pages of 87 link-backs from the tags!

Our next post will discuss Facebook Faux Pas #2:  Tresspass Posting!