Posted by Social Media Second
Unless you have been hiding under a rock for the past few weeks, then you know two things.
First, this is totally about to happen……Super Bowl
Second, in the world of social media and marketing, two heavy weights went head-to-head with a clear loser!
While one, GoDaddy, decided to create an ad that enraged dog lovers and pet-friendly people across the country, Budweiser showed their chops as the King of Beers (and advertising) by doing what their audience loves best – good ole’ down home man, dog, horses, and beer.
As of this writing, Godaddy has received such an outpouring of hate posts on social media that they have apologized and pull the ad while Budweiser is the toast of beer towns everywhere.
Here…take a moment to compare the two efforts!
In the OH NO THEY DIDN’T CATEGORY!
Why? Cardinal rule – market to your audience. Most women buy beer for their house. If not women, then the next largest segment, MEN, buy beer for their house, at the bar, and everywhere else.
While dogs have always been a man’s best friend, showing the prized family puppy who is lost only to finally make his way home where he has been sold on a GoDaddy site…well, the anger was coming in 3…2….1….meltdown.
On the other hand, it fills Americans with pride to know that the stronger (horses) protect the smaller (puppy) and everyone is welcomed home in the end with a bath, food, and a beer! #BestBuds is a winner on all fronts!
A few quick marketing lessons from this throw down:
- Marketing Lesson #1 – In short, the truth is that humor can backfire on you in a heartbeat and cost thousands of dollars. Know your audience first…and then, know what they find funny. After all, you know what they say about assuming…yes, it waste a ton of money and you lose your audience.
- Marketing Lesson #2 – Make sure to check and double check with a marketing focus group if you are going to release a commercial before millions of people at the biggest sport event of the year.
- Marketing Lesson #3 – There are no hostages in social media…only casualties. Check and double check the pulse of the market before you step into the ring with the champ. If you are going to openly mock a brand that practically OWNS a medium, market, or segment, then you need to make sure you are target.
Enjoy the Super Bowl and let us know what you think are the best ads for 2015.
Posted by marketinggoddess
In every Facebook fan page campaign; there are three phases that go together like the 3 Musketeers – the group of sword fighting men, not the candy bar. Those three phases are planning, design, and execution. Even in the most carefully planned and designed Facebook fan page, the execution is the place where most people fall flat in gaining and maintaining an audience of customers. In fact, when executed incorrectly, a Facebook fan page can have your nearest and dearest friends avoiding you in the supermarket!
Most people don’t make these mistakes on purpose (although there are a FEW that I have kindly noted the mistake and then UN-LIKED when they persisted). These are usually the people who see me out at dinner and tell me that their Facebook fans have dropped over the last month. I shake my head sadly…knowing the answer is probably one of these five mistakes that will turn LIKE into DISLIKE on Facebook:
Tag Lightly – Never Hit Too Hard. In every Facebook class, we discuss the ways to tag other people and Facebook pages to draw traffic to your own Facebook page. Sometimes, without understanding the effect, people over-tag certain Facebook pages or people in an effort to get attention (or just because they don’t understand the result!). Every time you tag someone or a Facebook fan page, it posts your content on their page. Even with the best of intentions if done too often or in too many places, it is tag-spam (the equivalent of email spam!).
Example: During a recent social media party, we allowed all of our Facebook fans to post a link to their Facebook fan page to get the community connected. We asked in return that the posters go to each other’s Facebook fan pages, LIKE their page (to build fans), and leave a hello from the visitor. One person took this to heart! She went to all 87 pages that participated and tagged our Facebook fan page as the referrer. Her posts showed up 87 times on our Facebook fan page! We had to delete them as they went down for pages and pages of 87 link-backs from the tags!
Our next post will discuss Facebook Faux Pas #2: Tresspass Posting!
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