Best April Fools Day – EVER! If you read

Best April Fools Day – EVER! If you read…then you know what is wrong with people who commented that they read! http://ow.ly/vrAxe

Four Tips To Apply to All Social Media

social-media-marketingMany businesses that try to execute a social media campaign start a Facebook or Twitter account without stopping to examine WHY or HOW!

In truth, the real reasons for starting a social media campaign are branding, engagement, and search engine optimization.  It is very easy to burn out using social media because many people think that it is just time…right?

It does not cost anything to engage in social media.  Actually, nothing is further from the truth.

Here are some quick tips for new social media start-ups:

  1. Go slow.  Don’t think that you will become an overnight sensation in social media.  It does not work that way.  People have a natural skepticism and you have to be prepared to hold hands before you date!
  2. Plan your effort.  Get together a plan of what social media you will focus on and what will be the best avenue for approach.  If you try to start Facebook, Twitter, blogging, YouTube all at once, you will quickly become overwhelmed and end the effort.
  3. Manage your time.  Most people who start social media accounts find themselves loosing large amounts of time engaging in posting, blogging, and tweeting.  Set a scheduled amount of time and stick to it!  Time is money…and you can easily loose hours in social media.
  4. ROI.  Measure what you are doing and repeat what is working!  Every social media should be connected to Google Analytics so it can be measured in real time.

With these quick tips, social media can be both a long term goal and a short term gain.

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Execute a Successful Social Media Campaign in 15 Minutes a Day

Execute a Successful Social Media Campaign in 15 Minutes a DayExecute a Successful Social Media Campaign in 15 Minutes a Day

•    Are you confused about which social media to use for your business?
•    Are you laboring away in social media without getting results?
•    Are you spending too much time or money (remember – time is money!) on a social media campaign?
•    Are you spending more than 15 minutes per day trying to upkeep ALL of the social media channels you have created?

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Five Marketing New Year’s Resolutions to Amp Up Your Social Media Engagement

Five Marketing New Year’s Resolutions to Amp Up Your Social Media Engagement

new-years-resolution-for-si“Your goal should be to own quality time in your customer’s inbox.” ~ Drew Davis, Brandscaping

When you were a kid, remember when you wanted to a do-over?  Maybe you play a sport or engage in activities that encourage a learning period.  After all, practice makes perfect!

As many business owners and entrepreneurs know too well, there is little time for practice when it does not cost money or repeated efforts to change course.  As the New Year approaches, many business owners cross over into January without examining the progress of the past year.

In truth, January is the perfect time to make New Years Business Resolutions that will help boost marketing efforts and examine social media because business owners have year-year data to make decisions.

Here are five New Year’s Resolutions that will make the difference in any social media effort in 2014:

  • Planning is Everything:  Many companies start social media accounts without considering WHY they are on Facebook, Twitter, Pinterest, or blogging.  The truth is that all social media have a demographic that is directly connected to traditional marketing demographics like age, gender, income, education, and children status.  Having a social media plan based on facts with a plan for content distribution, timelines, and KPIs (key performance indicators) increase the probability of success in a social media campaign.
  • Be Consistent:  This step always seems the most complex to clients because it requires the implementation of the first resolution…plan, plan, plan…except in a little different way.  It is the same concept with marketing and social media, but to really achieve strong audience following and search engine presence there has to be consistent participation in social media.  In truth, you are in charge of managing and setting the customers’ expectations.  Social media participation needs to be like hours for your business.  If you set the expectation that you will be open from 9 am – 5 m on Monday through Friday, then the customer does not try to find on you Saturday and Sunday.  Find the right time to post (using your analytics and insights – see #4 and #5) and stay on track!
  • Decide on Content:  In this area, the old adage “you are either with us or against us” applies.  The content for all social media channels should work toward three goals:  create content people want to engage with and share, further your brand and messaging to your clients, and promote your marketing goal (that might be to become an expert in your field, share intelligent information, or whatever!).  The important thing to note is that content should never be created just for one social channel.   Like any good marketing channel, there should be a well planned theme to content to make sure that it fits into your overall marketing goals.  When you find something that works, do it again.  Remember:  Content can come from sharing things others have done as well as personally created content.  The measurement should be – does it fit into the goals and pull up engagement levels.

Some good examples of content that works best in each social media channel are:

gplus

fb

tw

  • Measurement is Critical:  Speaking of measurement, the New Year is the perfect time to measure results and see what is working.  The loneliest place in the social media stratosphere is the analytic and insights.  So many have drank the Kool-Aid, so to speak, that social media impact cannot be measured or gauged.  Nothing is further from the truth.  Many business owners approach social media channels without planning and goal in mind.  This same thinking leads to shortfalls in other areas such as setting milestone and creating a continuous measurement process.  Think of it this way…if you never balanced your checkbook, then how would you know if you had money in the bank?  It is the same thought process.  If you are consistently measuring what works against what you want to achieve, then your social media marketing plan will be more successful because you will understand what is resounding with your audience and what falls short in both content and in social media channels.  Perhaps you are receiving more traffic from Facebook and Pinterest than Twitter and blogging.  You will know where to invest your time (and money) when you set up measurement dashboards and start to really look at the reports.
  • Redirect and Re-Engage:  When you have your stats staring you in the face, it is easy to see what is working and what is not working.  The question is more complex than the actual answer.  The easy answer is – if it is not working is stop doing it and if it is working do more of it.  Using the Google analytics, insights, and stats from your website, every social media channel can be / should be evaluated for performance and contribution to goals.  When something is not working, redirect and re-engage to make the customer experience more beneficial for everyone.

From assessment of the plan to designing a schedule to arranging content to creating a measurement plan, a business owner can answer the biggest question about marketing that arrives every year at budget time:  Is my social media marketing working?  After all, this is the real question that needs to be answered when devoting time and money to any marketing effort.

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640c9d24Learn How:  Successful Social Media Campaign in 15 Minutes per Day

Let’s fix your social media campaign so it only takes you 15 minutes a day to get results!

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.

To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

Find out more today!  Full online seminar only $25 with a 14 day money back guarantee – http://skl.sh/1aEu3SI

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients and Customers

Nine Ways to Say Thank You to Clients and Customers

A wise person one said that when you talk well of other people – they think that you are a brilliant conversationalist.  There is more truth to that than just the mere irony of saying something pleasing about someone else elevating you in the minds of your listeners.   In social media, we forget that speaking well of others make us both look good.

This may well be the most overlooked piece of business advice on the planet:  Social space is free – give your best clients advertising to build appreciation, loyalty, and brand recognition.

Many times, companies lack creativity when it comes to trying to say thank you to the customers

  1. Online Reviews – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Leaving a positive review is a two-fold link because it allows people who find their services to read your reviews and find out more about your company.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Twitter can also be an excellent platform to share news and press about clients with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment about a client on your Facebook or theirs with good #hashtags, links, and images shares your free social space.  Nothing draws good feelings like speaking well of their work or company.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent resource or expert on a topic that helps build business, then sharing it with good clients shows that you are on their side.  Some clients have a customer appreciation meeting and hire a speaker to share information on a business topic.  This shows that you are interested in the growth of their business.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, be sure to pass the piece by the company to make sure all details are accurate.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video for them or ask them for a video testimonial.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Them – Pinterest is the fastest growing social media in the female demographic.  If your clients are in this demographic, sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company.  It is a good idea to have a board for nothing but client testimonials.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a client or customer works to show progress as well as encourages others to strive to be featured in your newsletters, especially if your client base is business to business (B2B).  The exposure could bring new clients to their business.
  9. Linkedin is Plugged In – Linkedin is the perfect social media to recommend your clients because there are mounds of potential clients and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out.

The best way to think about ways to say Thank You to your clients is to use your social media FREE real estate to help them build their reputation and following.  This method builds good will with your important clients as well as gives you great content for your social channels.

Nine Ways to Create a Marketing Machine in Social Media

Puzzled Over Social Media?

Puzzled Over Social Media?

Many times, businesses are so focused on building their own social media and marketing avenues that they forget the cardinal rule of safety in numbers.  Whether your company is one company “going it alone” or part of larger collection of merchants like shopping center, there is strength in numbers.

Sometimes, small business owners believe that they have to compete with everyone else around them in the marketplace.  In truth, it is easy to share your FREE real estate of social media with other businesses that flatter your good and services.

Some easy ways to share your social space with business partners include:

  1. Online Reviews Sites – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Take the opportunity to exchange positive reviews on sites like Yelp and Google.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Build the marketing machine by exchanging promotions, deals, and news to tweet.  Twitter can also be an excellent platform to share news and press about business partners with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment, reviews, and promotions about a partner on your Facebook with good #hashtags, links, and images shares your free social space.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent partner, then sharing it with your audience shows that you are on their side and gives you fresh content.  In fact, creating a special promotion just for your customers for their services – and vice versa of course – gives everyone a win/win deal.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, pass the piece by the company to make sure all details are accurate.  With some great keywords and images with links, this blog post could be used in your newsletters, social media, and search engine rankings that lasts for years to come.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video or ask them for a video of a testimonial, product, or se3rvice, it gives each of you good content to share.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Your PartnersPinterest is the fastest growing social media in the female demographic.  If your partners are in this demographic (and who is not? ), sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company as well as yours.  It is a good idea to have a board for nothing but partners.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a business partner encourages others to strive to be featured in your newsletters. Moreover, it can show your email list that you are interested by sending them exclusive partnership discounts or deals they might not get otherwise. The exposure could bring new customers to each business.
  9. Linkedin is Plugged InLinkedin is the perfect social media to recommend your business partners  because there are mounds of potential customers and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out as they help you.
Connect the Dots and Share the Real Estate.

Connect the Dots and Share the Real Estate.

The most important thing about creating a good social media partnership is making sure everyone knows what to expect and defines how they will share each other’s information.  Partnership means that each of you is doing your part to help the other cross market.  If there is a business not willing to invest the same effort, then move on to others.

No matter what size or collection of businesses your business currently resides – to quote the Beatles – you can all “get by with a little help from your friends.”  More to the point, you can own the market by surrounding your customers with your brand on social media with the right connections.

Unlike a collection of merchants, small businesses might have to connect directly with other businesses, but the connections can create a strong link between customers looking for local services and merchants.  Either way, the effort of coordinating a social media marketing effort between brands and companies in close proximity can really own a local marketplace.

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Get Your Free Social Media Dictionary:  Social Media in Clear Terms at www.socialmediasecond.com

Get Your Free Social Media Dictionary: Social Media in Clear Terms at http://www.socialmediasecond.com

 

Complimentary Social Media Dictionary

Complimentary Social Media Dictionary: Social Media in Clear Terms

Complimentary Social Media Dictionary: Social Media in Clear Terms

In all of the social media classes we have taught over the years – there is always one common struggle among attendees.

Social media is another language that most people do not speak or understand!

Social Media Second wants to offer you a complimentary electronic copy of our Social Media Dictionary: Social Media in Clear Terms.

  • How can you ask questions when you don’t know the proper terms?
  • How can you manage and execute a strong social media campaign without knowing the language?
  • How can you understand the success of your social media campaign without understanding the language?

Please feel free to download your free copy as our way of saying THANK YOU!

Crowdfunding – Six Social Media Marketing Failures to Finding Funding

authr-crowd-funding“If you build it, they will come,” is a fantastic slogan for inspiring a baseball game in Field of Dreams, but not all the bright lights of Hollywood are able to fix some of the submission for crowdfunding.  In haste to create a revenue source for their dreams, hundreds of people everyday eagerly post projects on sites like Kickstarter, GoFundMe, and Crowfunder, and IndieGoGo.

In truth, most projects are a little like Tom Cruise screaming “show me the money” in Jerry Maguire.

Apologies for the digression into movie history!

First – Lets Talk About Crowdfunding Demographics

Although GoFundMe boasts “over $75 million dollars raised since 2010,” the reality is that most projects that fail to receive funding lack the six essential social media elements that create a strong approach to answering the most basic marketing questions.

Indicators show in a study by American Dream Composite Index the demographic for crowdfunding as:

  • Age. Individuals ages 24-35 are much more likely to participate in crowdfunding campaigns; those over 45 are significantly less likely to back campaigns.
  • Gender. Men are much more likely to take a risk on an unknown startup.
  • Income. Those earning over $100,000 per year are the most likely to invest in startups through crowdfunding.
  • See:  http://bit.ly/crowdfunding_demo for more in-depth information.

Next – Habitual Behaviors of Crowdfunding Investors

crowdfunding

In truth, there are three levels of crowdfunding investors:

  • Level 1 – Initial Investors:  These investors are the people who buy in early because they love the concept or idea.  These people usually also enjoy the reward connected with the contribution and the ability to say they helped fund the idea.  These are the early adaptors of most markets and technologies.
    • Marketing Motivation:  Making your crowdfunding campaign sharable and rewarding is very important to this type of investor as well as creating a steady update stream for monitoring growth such as pictures, video, and social media.
  • Level 2 – Get On Board Investors:  These investors are interested in watching the project progress to see if it will be viable.  For them, the burden of proof – even if it is slight – is overwhelming.  These people need to see some justification for investment through either press coverage or other investor interest.
    • Marketing Motivation:  The stream of social media with newsletters combined by way of press releases, images, and video help move an investor to get on board while they can because these options open the door to sharing and seeing others participate in the growth process.
  • Level 3 – Home Stretch Investors:  There are two types of home stretch investors.  First, the Finalists are people that have just found out about the project through a friend / family member or a “Get On Board Investor” with a stubborn streak who decided not to be left out at the last minute.  Second, the Secret Santa’s are the people who dig deep to invest a little more to the project in order to push it over the top.
    • Marketing Motivation:  Investors are attracted by being a part of the winning team.  These people are usually not new to the project or crowd sourcing in general.  The marketing needs to accept these advanced investors with special rewards and recognitions with contests, informational presentations, and product placements in social media.  For example, ask for their opinion on color selection, optional features, and functionality that allow them to claim some ownership in the production or outcome.

Finally – Let’s Get Social!

crowd-fundingWhen adding up the money, the dollar signs are indeed staggering as words like crowdfunding and crowdsourcing became the new buzz words for every new invention or service.

These six essential social media marketing strategies touch each type of crowd funding investor in the wheel-house of their marketing motivation:

  1. Social Media Share:  Social media avenues help build an input channel for potential investors and build an audience accustomed to sharing viral information.  At the same time, certain social medias like Facebook, Twitter, Google+, and blogging creates searchable content for Google.
  2. You Too YouTube:  Youtube is the number two search engine in the world.  Is that enough reason to have video as a part of a crowdfunding campaign?  Yes!  Without doubt.  More importantly is the video evidence of each successful step of the process.  From the initial demonstration of the product or service to latter stages of development, video has the ability to gain buy-in instantly because investors can see that the product actually works and how it works.
  3. Picture Perfect:  Outside of the initial design sketches or ideas, most projects have the basic pictures of drawings or images taken with a camera.  Seriously, it is time to shine up those images because a picture is truly worth a thousand words.  When a potential investor can see someone using the product to solve a problem, there is the advantage of being able to become a part of the situation and the solution.
  4. Good Newsletters:  Without a good newsletter, a crowdfunding campaign fails on several levels.  First, this is the best way to stay in connection with funders to update progress.  Second, newsletters are sharable from one investor to others with a simple click of a forward button.  Third, newsletter gives potential investors the opportunity to answer MAYBE if they are not ready for YES and would decide NO.  Lastly, a newsletter engages investors and keeps the project in front of them so they can fund again if needed or necessary.
  5. Press the Press:  One huge often overlooked social media strategy is approaching the press through magazines, newspapers, and industry related bloggers.  Armed with a strong press release that explains the best of the project, coverage from the media – online and offline – can give great exposure, fantastic links, and high level creditability to any project.  Most investors will trust a review from the New York Time or a respected industry blogger.
  6. Web Ready:  Many projects rely on crowdfunding websites for information and interaction with potential investors; however, a website devoted just to the project and marketing materials can be a useful tool in encouraging fast communication with press and reliability for investors.  With a minimal space and restrictions of a crowdsourcing project guideline, a website gives project owners room to spread out to share information instantly.

mmw-crowdfundingRealistically, crowdfunding is just like selling a service or product WITHOUT the service or product on-hand ready to ship.  In many cases, the marketing must work harder to convenience potential investors of the value proposition.

Last Stop – The Crowdfunding Mentality

Even as Kickstarter touts that there are over $606 dollars pledged every minute with over 50,000 people funding more than 10 projects, there is only a 43% success rate with some categories significantly skewing the curve upward.

If you want to see the stats for Kickstarter – http://bit.ly/kickstarter_data.

Consider this – As the link above shows, if your product or service is in the realm of frequently successful categories for crowdfunding, it does not mean that the road is easier.  In fact, it probably means that your social media needs to be more on track and targeted to reach the audience segmentation.

Without proper social media marketing, potential project owners should consider buying a lottery ticket instead of working through the process of creating and executing a crowdfunded marketing campaign.

The Networking Personality – How to Go From Wall Flower to Business Power

The Networking Personality

The Networking Personality – How to Go From Wall Flower to Business Power

In networking events all across the country, from Chamber After Hours to professional luncheons to business mixers, there are always those people to meet and greet everyone.  Often referred to as the “movers and shakers,” the truth is these people are in possession of the networking personality.  You know, the networking personality is that set of charismatic characteristics that turns everyday business people into born promoters and marketers to help grow their contacts and enhance their connection based.

While this may seem like good fortune for those lucky few, the truth is the networking personality is only a matter of practice of these few simple rules:

  1. THIS IS NOT PROM – GET OVER YOURSELF:  This is perhaps the hardest rule for people to overcome.  Many people stand on the outside of groups during networking events waiting for someone to come up and speak to them.  In truth, the only person who ever talks to them is the servers passing around food or drinks.  The purpose of a networking event is meet people.  It is expected.  Every time you approach someone and extend your hand, you are taking a risk, but most people receive an approach very well and appreciate the effort.
  2. “NO” CAN BE GOOD:  In most people’s minds, hearing NO is the ultimate failure in networking; however, in some cases, hearing NO can be a ground breaking opportunity to disengage early and move on to an introduction that will lead to businesses.  In this case, it is very much like buying a house.  You will know quickly if the person in front of you is a good contact for you.  There is no tragedy if both of you disengages and moves on to new connections.  Be professional, ask for their business card, and move on!
  3. TAKE INSTEAD OF GIVE (Business cards):  There are two problems with giving out a business card without being asked.  First, you are spending money with every business card you give.  Save your business cards for the people who are great leads.  Second, if you give someone your business card, this means they are responsible for the contact.  Receiving a business card gives you the opportunity to stay in contact and makes your responsible for the correspondence.  Even in cases where the person is not a good contact, ask for a business card for net-weaving (see below).
  4. PRACTICE NET-WEAVING:  INTRODUCE (3) AND CONNECT (2):  At any business event, the goal is always to make connections and introduce yourself to other decision makers.  Net-weaving is a great way to keep your placement in the minds of those who are currently contacts as well as make new contacts by connecting people around you.  At every event, make it a habit to introduce three current connections and connect two new connections to others.  Why?  It is simple – when you are interested in other people’s business you stay in their mind.
  5. YOUR NAME TAG IS YOUR FRIEND:  There are three very common mistakes to wearing a name tag.  First, most people with pre-printed name tags tend to forget to wear it.  Just like wearing a shirt or shoes to a networking event, your name tag should always be in the right place.  The second most common mistake?  Putting your name tag on the wrong side.  Your name tag should always be on the right shoulder because people’s eyes travel up your arm when you extend your hand to shake hands.  Third and final note about your name tag?  Invest a few dollars in a pre-printed name tag.  Often times, writing your name on a white tag is hurried and looks unprofessional as you try to squeeze your name and company into the little 5×7 sticky paper.  It is worth a few dollars to have a clean, branded name tag that is easy to read and associate.
  6. BE KNOWN FOR SOMETHING – A DISTINCTIVE SIGNATURE:  Establishing a moniker for your appearance or a staple that people can lock in their mind is vital to the networking personality.  In a place where everyone is wearing a golf shirt with khaki pants or a simple black dress, it is easy to be “the person who always wears __________.”  For women, it might be a scarf or a hat.  For men, it might be a bow-tie or a cleaver shirt pattern.  Either way, connecting something about your person to your brand makes people remember you all the more.
  7. IF YOU JUGGLE, YOU LOOK LIKE A CLOWN:  Over and over again, business struggle with the presentation of their materials.  Especially true of women with purses or bags, digging for a business card or, worse, giving someone another person’s business card is incredibly unprofessional.  If you have to dig for a clean, crisp business card, then it says that you do not have your act together.  HINT – keep your business cards in your right pocket and the business cards of others in your left pocket.  With this habit, you will automatically be able to produce a business card at moment’s notice.
  8. SOCIALIZE LATER – MEET THE PEOPLE YOU DON’T KNOW:  It is easy to fall back into the waiting friendships of people who you know and feel comfortable with at a networking event; however, socializing is not the goal.  Your goal is to get out there and meet the people who you are not connected.  Take the time to gather your senses and really get comfortable with those who are not in your business circle while using those opportunities to connect with familiar people through net-weaving.
  9. EVERYTHING IN YOUR HANDS ARE OBSTACLES:  At many networking event, food and drinks are supplied as part of the entrance fee.  Although this is done with goodness to allow people to relax, everything in your hand presents an obstacle to shaking hands, giving business cards, and interacting with others.  If you have set down a drink or ask someone to hold a plate of food, then you are not presenting the most positive professional appearance before those people who are thinking of doing business with you.  Clear your hands and streamline your interactions.
  10. THE BIGGEST FAILURE – FOLLOW UP:  Many times, when people leave networking events, the handful of business cards end up on a desk or thrown away.  The most important thing about the networking personality is the plans for how you will connect with the leads you develop during the event.  All of the dynamic character and outreach of the networking personality will be wasted if you do not follow up immediately with people while you are fresh in their minds.

There are many reasons to work on building the networking personality. If the cliché is true about first impressions being the best impressions, then creating a dynamic lasting connection relies on claiming a unique presence in the mind of each person encountered at the event.  After all, there is no point going to a networking event if people don’t remember you have been there.

Pinterest | 5 Ways to Turn Pins into Social Media Traffic and Boost SEO

Pinterest is the growing fade among business owners – but few know exactly WHY they are using Pinterest (except that everyone else is using it!) and how it can help grow your business.

Lets take a step back and examine 5 ways your pins can bring you social media traffic and boost your SEO efforts.

Enjoy the video and tell us what you think….remember, if you have a question or would like for us to make a video to help you navigate the social media jungle – email us at info [at] magicmarketingusa dot com!

Dont forget to PIN us – http://pinterest.com/magicmarketing/