Category Archives: Viral Marketing

Marketing Pass/Fail Friday: Coca-Cola Case Study

Case Study:  Coca-Cola Share With Campaign

One of the most brilliant marketing campaigns in the last few months was the Coca-Cola Share with Campaign.

As I walked through the stores of my local Wal-Mart, people were digging through chest high bins of individual Coca-Cola bottles looking for their name.  While I am very sure that Coca-Cola did a preemptive study on the most used names in the United States, they took it a step further to entice people to look for the name of their children, grandchildren, and friends creating a great demand for their product.

In truth, there were only 250 names on the list of Coca-Cola bottles (check to see if you are on the list here) – with the additional of general terms like friends, family, team, and BFF.

Understanding that the online market drives more brand recognition that the simple shopper, Coca-Cola went a step further to allow you create, download, and post your own name on a Coke bottle!

Congratulations – it seems Coca-Cola has found their groove again…simply brilliant!

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Four Tips To Apply to All Social Media

social-media-marketingMany businesses that try to execute a social media campaign start a Facebook or Twitter account without stopping to examine WHY or HOW!

In truth, the real reasons for starting a social media campaign are branding, engagement, and search engine optimization.  It is very easy to burn out using social media because many people think that it is just time…right?

It does not cost anything to engage in social media.  Actually, nothing is further from the truth.

Here are some quick tips for new social media start-ups:

  1. Go slow.  Don’t think that you will become an overnight sensation in social media.  It does not work that way.  People have a natural skepticism and you have to be prepared to hold hands before you date!
  2. Plan your effort.  Get together a plan of what social media you will focus on and what will be the best avenue for approach.  If you try to start Facebook, Twitter, blogging, YouTube all at once, you will quickly become overwhelmed and end the effort.
  3. Manage your time.  Most people who start social media accounts find themselves loosing large amounts of time engaging in posting, blogging, and tweeting.  Set a scheduled amount of time and stick to it!  Time is money…and you can easily loose hours in social media.
  4. ROI.  Measure what you are doing and repeat what is working!  Every social media should be connected to Google Analytics so it can be measured in real time.

With these quick tips, social media can be both a long term goal and a short term gain.

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Execute a Successful Social Media Campaign in 15 Minutes a Day

Execute a Successful Social Media Campaign in 15 Minutes a DayExecute a Successful Social Media Campaign in 15 Minutes a Day

•    Are you confused about which social media to use for your business?
•    Are you laboring away in social media without getting results?
•    Are you spending too much time or money (remember – time is money!) on a social media campaign?
•    Are you spending more than 15 minutes per day trying to upkeep ALL of the social media channels you have created?

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients and Customers

Nine Ways to Say Thank You to Clients and Customers

A wise person one said that when you talk well of other people – they think that you are a brilliant conversationalist.  There is more truth to that than just the mere irony of saying something pleasing about someone else elevating you in the minds of your listeners.   In social media, we forget that speaking well of others make us both look good.

This may well be the most overlooked piece of business advice on the planet:  Social space is free – give your best clients advertising to build appreciation, loyalty, and brand recognition.

Many times, companies lack creativity when it comes to trying to say thank you to the customers

  1. Online Reviews – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Leaving a positive review is a two-fold link because it allows people who find their services to read your reviews and find out more about your company.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Twitter can also be an excellent platform to share news and press about clients with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment about a client on your Facebook or theirs with good #hashtags, links, and images shares your free social space.  Nothing draws good feelings like speaking well of their work or company.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent resource or expert on a topic that helps build business, then sharing it with good clients shows that you are on their side.  Some clients have a customer appreciation meeting and hire a speaker to share information on a business topic.  This shows that you are interested in the growth of their business.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, be sure to pass the piece by the company to make sure all details are accurate.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video for them or ask them for a video testimonial.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Them – Pinterest is the fastest growing social media in the female demographic.  If your clients are in this demographic, sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company.  It is a good idea to have a board for nothing but client testimonials.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a client or customer works to show progress as well as encourages others to strive to be featured in your newsletters, especially if your client base is business to business (B2B).  The exposure could bring new clients to their business.
  9. Linkedin is Plugged In – Linkedin is the perfect social media to recommend your clients because there are mounds of potential clients and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out.

The best way to think about ways to say Thank You to your clients is to use your social media FREE real estate to help them build their reputation and following.  This method builds good will with your important clients as well as gives you great content for your social channels.

Nine Ways to Create a Marketing Machine in Social Media

Puzzled Over Social Media?

Puzzled Over Social Media?

Many times, businesses are so focused on building their own social media and marketing avenues that they forget the cardinal rule of safety in numbers.  Whether your company is one company “going it alone” or part of larger collection of merchants like shopping center, there is strength in numbers.

Sometimes, small business owners believe that they have to compete with everyone else around them in the marketplace.  In truth, it is easy to share your FREE real estate of social media with other businesses that flatter your good and services.

Some easy ways to share your social space with business partners include:

  1. Online Reviews Sites – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Take the opportunity to exchange positive reviews on sites like Yelp and Google.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Build the marketing machine by exchanging promotions, deals, and news to tweet.  Twitter can also be an excellent platform to share news and press about business partners with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment, reviews, and promotions about a partner on your Facebook with good #hashtags, links, and images shares your free social space.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent partner, then sharing it with your audience shows that you are on their side and gives you fresh content.  In fact, creating a special promotion just for your customers for their services – and vice versa of course – gives everyone a win/win deal.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, pass the piece by the company to make sure all details are accurate.  With some great keywords and images with links, this blog post could be used in your newsletters, social media, and search engine rankings that lasts for years to come.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video or ask them for a video of a testimonial, product, or se3rvice, it gives each of you good content to share.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Your PartnersPinterest is the fastest growing social media in the female demographic.  If your partners are in this demographic (and who is not? ), sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company as well as yours.  It is a good idea to have a board for nothing but partners.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a business partner encourages others to strive to be featured in your newsletters. Moreover, it can show your email list that you are interested by sending them exclusive partnership discounts or deals they might not get otherwise. The exposure could bring new customers to each business.
  9. Linkedin is Plugged InLinkedin is the perfect social media to recommend your business partners  because there are mounds of potential customers and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out as they help you.
Connect the Dots and Share the Real Estate.

Connect the Dots and Share the Real Estate.

The most important thing about creating a good social media partnership is making sure everyone knows what to expect and defines how they will share each other’s information.  Partnership means that each of you is doing your part to help the other cross market.  If there is a business not willing to invest the same effort, then move on to others.

No matter what size or collection of businesses your business currently resides – to quote the Beatles – you can all “get by with a little help from your friends.”  More to the point, you can own the market by surrounding your customers with your brand on social media with the right connections.

Unlike a collection of merchants, small businesses might have to connect directly with other businesses, but the connections can create a strong link between customers looking for local services and merchants.  Either way, the effort of coordinating a social media marketing effort between brands and companies in close proximity can really own a local marketplace.

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Get Your Free Social Media Dictionary:  Social Media in Clear Terms at www.socialmediasecond.com

Get Your Free Social Media Dictionary: Social Media in Clear Terms at http://www.socialmediasecond.com

 

Complimentary Social Media Dictionary

Complimentary Social Media Dictionary: Social Media in Clear Terms

Complimentary Social Media Dictionary: Social Media in Clear Terms

In all of the social media classes we have taught over the years – there is always one common struggle among attendees.

Social media is another language that most people do not speak or understand!

Social Media Second wants to offer you a complimentary electronic copy of our Social Media Dictionary: Social Media in Clear Terms.

  • How can you ask questions when you don’t know the proper terms?
  • How can you manage and execute a strong social media campaign without knowing the language?
  • How can you understand the success of your social media campaign without understanding the language?

Please feel free to download your free copy as our way of saying THANK YOU!

Facebook Faux Pas: 5 Ways to Turn LIKES into DISLIKES

In every Facebook fan page campaign; there are three phases that go together like the 3 Musketeers – the group of sword fighting men, not the candy bar.  Those three phases are planning, design, and execution.  Even in the most carefully planned and designed Facebook fan page, the execution is the place where most people fall flat in gaining and maintaining an audience of customers.  In fact, when executed incorrectly, a Facebook fan page can have your nearest and dearest friends avoiding you in the supermarket!

Most people don’t make these mistakes on purpose (although there are a FEW that I have kindly noted the mistake and then UN-LIKED when they persisted).  These are usually the people who see me out at dinner and tell me that their Facebook fans have dropped over the last month.  I shake my head sadly…knowing the answer is probably one of these five mistakes that will turn LIKE into DISLIKE on Facebook:

Tag Lightly – Never Hit Too Hard.  In every Facebook class, we discuss the ways to tag other people and Facebook pages to draw traffic to your own Facebook page.  Sometimes, without understanding the effect, people over-tag certain Facebook pages or people in an effort to get attention (or just because they don’t understand the result!).  Every time you tag someone or a Facebook fan page, it posts your content on their page.  Even with the best of intentions if done too often or in too many places, it is tag-spam (the equivalent of email spam!).

Example:  During a recent social media party, we allowed all of our Facebook fans to post a link to their Facebook fan page to get the community connected.  We asked in return that the posters go to each other’s Facebook fan pages, LIKE their page (to build fans), and leave a hello from the visitor.  One person took this to heart!  She went to all 87 pages that participated and tagged our Facebook fan page as the referrer.  Her posts showed up 87 times on our Facebook fan page!  We had to delete them as they went  down for pages and pages of 87 link-backs from the tags!

Our next post will discuss Facebook Faux Pas #2:  Tresspass Posting!

Video Voice: Facebook Badges for Websites and Blogs

Many people ask about how to get a facebook badge on their blog or website.

Facebook Badges for Websites and Blogs will walk you through the process of getting the code you need for your website or blog.

If you have any questions about how to maximize your social media efforts, please email us at questions (at) magicmarketingusa (dot) com.

Four Worst Email Marketing Errors

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At least once a week, someone writes to ask me why their email list is dwindling in readership and subscription rates are dropping.  Almost without exception, the answer can be narrowed down into one of four mistakes.  Although it seems to be in fashion to let the instant connection of social media bleed over into email marketing efforts, this mentality poses the problem of overexposure and violation of spamming laws. 

In both instances, avoiding these email marketing blunders can help reach customers and avoid losing potential sales:

1.  Customer Centric Information:  The most common unfounded belief is that customers are waiting to receive an email about what YOU are doing.  So many times, business owners focus their newsletters and emails around promotions and marketing of events.  In truth, giving readers information to help them solve a problem or answer a question makes you an expert in the mind of your customer.

2.  Permission is Precious:  The worst offense any business owner can make when using their email list is forgetting that email is not the same as social media, even if that is how you gained permission to use someone email for contact.   If you want to keep your email marketing list strong, then ask yourself these important questions before you hit the send button—

  • Does it serve a purpose for my customer or is it just marketing for my business?
  • If I had to call my customer on the phone instead of send an email, would this message be adequate reason?
  • Would I be annoyed, as a customer or business owner, to receive the same email in my inbox? 
  • Would I stop to read it and start to anticipate the next email?

If the answer to any of these questions is a resounding NO, then take a few minutes to consider how to correct the problem before sending the email.  By remembering that every person on your email list can remove their name by simply clicking a button or report you to your email provider for spamming, the goal of providing quality email marketing messages mixed with strong informational content will keep your readers both interested and involved.

3.  Time is of the Essence:  Many business owners’ loose subscribers merely due to the amount of email they send to their list.  Sending email two or more times a week can lead to overexposure and be a huge reason that email recipient lists drop in numbers.  Instead of sending several emails a week, it is better to schedule your emails on the same day of the week and set a time for delivery.  For example, print out a calendar and mark all important marketing events.  Then, back up several weeks and plan to send email blasts on consecutive Tuesdays very early in the morning.   By sending on the same day every week or month, you teach your customers to anticipate your email connection instead of resent it.

Note:  Studies show that email promotions sent out early Tuesday morning achieve better results because Tuesday is a breather day in the work / activity schedule for most people and early morning puts your emails at the top of the inbox.

4.  Your Partner, Your Problem:  Partnerships have become very common place between small businesses.  Although cross promotion can be very valuable in reaching out to new potential clients, it is vital that the “special offers” be more valuable to an email list than to the business owner.   By sharing partners with your email list, you endorse the services or goods of your partner to people who trust you.  If you send them an offer that is not specific to their needs or solves a problem they encounter, then they will click the unsubscribe button.

Although many business owners slip into the mentality that the loss of subscribers is acceptable because they are not interested enough to purchase, this is a waste of marketing dollars and can cost the restriction, or possible loss, of an email marketing database.

Plus, without argument, eliminating these four errors from your email marketing will help you achieve your real goal in engaging in email marketing:  increased customer loyalty and higher sales conversions.

Facebook 101: How to Find Friends

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The main reason most people join Facebook is to find long lost friends and connect with family.  In many ways, Facebook is the online meeting and tracking place for friends and family.  For best results with finding friends and family with Facebook, joining specific network will allow you to see the people others who identify themselves as part of that network.

Find your friends, co-workers, and family members on Facebook by:

  1. Log into your Facebook account and go to the Settings tab in the blue bar at the top right.  Go to the Account
  2. Settings in the drop down menu.
  3. On the right side of the screen, there is a text box to type the social media network you want to access. 

Specific social media networks can include:

  • Schools  / Universities (such as Clemson University or XYZ high school)
  • Work / Companies (such as IBM or Twitter)
  • Cities (such as Baton Rouge Louisiana)
  • Associations / Organizations (such as Marine Corps or Direct Marketing Association)
  • Keywords / Interests (such as “women in business” or marketing)
  • Professions (such as marketing managers or coaching)

Fill out the rest of the required information .  When you press the “Join Network” button, you will receive an email requiring you to verify your email address.

NOTE:  You will have to provide an email address to access the network and confirm your identity.

To gain additional opportunities to connect with friends, family, and co-workers, use the search box at the top right of the screen to type in keywords from the social media networking list above.  This will give you a list of group pages and fan pages to connect with people of similar interests.

Now that you know how to find your friends and family on Facebook, get out there and start connecting!