Category Archives: Viral Marketing
In every Facebook fan page campaign; there are three phases that go together like the 3 Musketeers – the group of sword fighting men, not the candy bar. Those three phases are planning, design, and execution. Even in the most carefully planned and designed Facebook fan page, the execution is the place where most people fall flat in gaining and maintaining an audience of customers. In fact, when executed incorrectly, a Facebook fan page can have your nearest and dearest friends avoiding you in the supermarket!
Most people don’t make these mistakes on purpose (although there are a FEW that I have kindly noted the mistake and then UN-LIKED when they persisted). These are usually the people who see me out at dinner and tell me that their Facebook fans have dropped over the last month. I shake my head sadly…knowing the answer is probably one of these five mistakes that will turn LIKE into DISLIKE on Facebook:
Tag Lightly – Never Hit Too Hard. In every Facebook class, we discuss the ways to tag other people and Facebook pages to draw traffic to your own Facebook page. Sometimes, without understanding the effect, people over-tag certain Facebook pages or people in an effort to get attention (or just because they don’t understand the result!). Every time you tag someone or a Facebook fan page, it posts your content on their page. Even with the best of intentions if done too often or in too many places, it is tag-spam (the equivalent of email spam!).
Example: During a recent social media party, we allowed all of our Facebook fans to post a link to their Facebook fan page to get the community connected. We asked in return that the posters go to each other’s Facebook fan pages, LIKE their page (to build fans), and leave a hello from the visitor. One person took this to heart! She went to all 87 pages that participated and tagged our Facebook fan page as the referrer. Her posts showed up 87 times on our Facebook fan page! We had to delete them as they went down for pages and pages of 87 link-backs from the tags!
Our next post will discuss Facebook Faux Pas #2: Tresspass Posting!
Tags: Advertising, blog marketing, Blogging, brand, Branding, Business, business practices, customer service, facebook, facebook badge, facebook vanity URL, How to, Marketing, pull marketing, push marketing, social marketing, social media, vanity URL, Viral Marketing, web marketing
Many people ask about how to get a facebook badge on their blog or website.
Facebook Badges for Websites and Blogs will walk you through the process of getting the code you need for your website or blog.
If you have any questions about how to maximize your social media efforts, please email us at questions (at) magicmarketingusa (dot) com.
Tags: Advertising, blog marketing, Blogging, brand, Branding, Business, business practices, customer service, facebook, facebook badge, How to, Marketing, pull marketing, push marketing, social marketing, social media, Viral Marketing, web marketing
At least once a week, someone writes to ask me why their email list is dwindling in readership and subscription rates are dropping. Almost without exception, the answer can be narrowed down into one of four mistakes. Although it seems to be in fashion to let the instant connection of social media bleed over into email marketing efforts, this mentality poses the problem of overexposure and violation of spamming laws.
In both instances, avoiding these email marketing blunders can help reach customers and avoid losing potential sales:
1. Customer Centric Information: The most common unfounded belief is that customers are waiting to receive an email about what YOU are doing. So many times, business owners focus their newsletters and emails around promotions and marketing of events. In truth, giving readers information to help them solve a problem or answer a question makes you an expert in the mind of your customer.
2. Permission is Precious: The worst offense any business owner can make when using their email list is forgetting that email is not the same as social media, even if that is how you gained permission to use someone email for contact. If you want to keep your email marketing list strong, then ask yourself these important questions before you hit the send button—
- Does it serve a purpose for my customer or is it just marketing for my business?
- If I had to call my customer on the phone instead of send an email, would this message be adequate reason?
- Would I be annoyed, as a customer or business owner, to receive the same email in my inbox?
- Would I stop to read it and start to anticipate the next email?
If the answer to any of these questions is a resounding NO, then take a few minutes to consider how to correct the problem before sending the email. By remembering that every person on your email list can remove their name by simply clicking a button or report you to your email provider for spamming, the goal of providing quality email marketing messages mixed with strong informational content will keep your readers both interested and involved.
3. Time is of the Essence: Many business owners’ loose subscribers merely due to the amount of email they send to their list. Sending email two or more times a week can lead to overexposure and be a huge reason that email recipient lists drop in numbers. Instead of sending several emails a week, it is better to schedule your emails on the same day of the week and set a time for delivery. For example, print out a calendar and mark all important marketing events. Then, back up several weeks and plan to send email blasts on consecutive Tuesdays very early in the morning. By sending on the same day every week or month, you teach your customers to anticipate your email connection instead of resent it.
Note: Studies show that email promotions sent out early Tuesday morning achieve better results because Tuesday is a breather day in the work / activity schedule for most people and early morning puts your emails at the top of the inbox.
4. Your Partner, Your Problem: Partnerships have become very common place between small businesses. Although cross promotion can be very valuable in reaching out to new potential clients, it is vital that the “special offers” be more valuable to an email list than to the business owner. By sharing partners with your email list, you endorse the services or goods of your partner to people who trust you. If you send them an offer that is not specific to their needs or solves a problem they encounter, then they will click the unsubscribe button.
Although many business owners slip into the mentality that the loss of subscribers is acceptable because they are not interested enough to purchase, this is a waste of marketing dollars and can cost the restriction, or possible loss, of an email marketing database.
Plus, without argument, eliminating these four errors from your email marketing will help you achieve your real goal in engaging in email marketing: increased customer loyalty and higher sales conversions.
Tags: Advertising, blog marketing, Blogging, brand, Branding, Business, business practices, customer service, email marketing, facebook, How to, Marketing, pull marketing, push marketing, social marketing, social media, Viral Marketing, web marketing
The main reason most people join Facebook is to find long lost friends and connect with family. In many ways, Facebook is the online meeting and tracking place for friends and family. For best results with finding friends and family with Facebook, joining specific network will allow you to see the people others who identify themselves as part of that network.
Find your friends, co-workers, and family members on Facebook by:
- Log into your Facebook account and go to the Settings tab in the blue bar at the top right. Go to the Account
- Settings in the drop down menu.
- On the right side of the screen, there is a text box to type the social media network you want to access.
Specific social media networks can include:
- Schools / Universities (such as Clemson University or XYZ high school)
- Work / Companies (such as IBM or Twitter)
- Cities (such as Baton Rouge Louisiana)
- Associations / Organizations (such as Marine Corps or Direct Marketing Association)
- Keywords / Interests (such as “women in business” or marketing)
- Professions (such as marketing managers or coaching)
Fill out the rest of the required information . When you press the “Join Network” button, you will receive an email requiring you to verify your email address.
NOTE: You will have to provide an email address to access the network and confirm your identity.
To gain additional opportunities to connect with friends, family, and co-workers, use the search box at the top right of the screen to type in keywords from the social media networking list above. This will give you a list of group pages and fan pages to connect with people of similar interests.
Now that you know how to find your friends and family on Facebook, get out there and start connecting!
Tags: Advertising, blog marketing, Blogging, brand, Branding, Business, business practices, customer service, facebook, How to, Marketing, pull marketing, push marketing, social marketing, social media, Viral Marketing, web marketing