Category Archives: Video Tutorials

Four Tips To Apply to All Social Media

social-media-marketingMany businesses that try to execute a social media campaign start a Facebook or Twitter account without stopping to examine WHY or HOW!

In truth, the real reasons for starting a social media campaign are branding, engagement, and search engine optimization.  It is very easy to burn out using social media because many people think that it is just time…right?

It does not cost anything to engage in social media.  Actually, nothing is further from the truth.

Here are some quick tips for new social media start-ups:

  1. Go slow.  Don’t think that you will become an overnight sensation in social media.  It does not work that way.  People have a natural skepticism and you have to be prepared to hold hands before you date!
  2. Plan your effort.  Get together a plan of what social media you will focus on and what will be the best avenue for approach.  If you try to start Facebook, Twitter, blogging, YouTube all at once, you will quickly become overwhelmed and end the effort.
  3. Manage your time.  Most people who start social media accounts find themselves loosing large amounts of time engaging in posting, blogging, and tweeting.  Set a scheduled amount of time and stick to it!  Time is money…and you can easily loose hours in social media.
  4. ROI.  Measure what you are doing and repeat what is working!  Every social media should be connected to Google Analytics so it can be measured in real time.

With these quick tips, social media can be both a long term goal and a short term gain.

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

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Execute a Successful Social Media Campaign in 15 Minutes a Day

Execute a Successful Social Media Campaign in 15 Minutes a DayExecute a Successful Social Media Campaign in 15 Minutes a Day

•    Are you confused about which social media to use for your business?
•    Are you laboring away in social media without getting results?
•    Are you spending too much time or money (remember – time is money!) on a social media campaign?
•    Are you spending more than 15 minutes per day trying to upkeep ALL of the social media channels you have created?

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients and Customers

Nine Ways to Say Thank You to Clients and Customers

A wise person one said that when you talk well of other people – they think that you are a brilliant conversationalist.  There is more truth to that than just the mere irony of saying something pleasing about someone else elevating you in the minds of your listeners.   In social media, we forget that speaking well of others make us both look good.

This may well be the most overlooked piece of business advice on the planet:  Social space is free – give your best clients advertising to build appreciation, loyalty, and brand recognition.

Many times, companies lack creativity when it comes to trying to say thank you to the customers

  1. Online Reviews – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Leaving a positive review is a two-fold link because it allows people who find their services to read your reviews and find out more about your company.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Twitter can also be an excellent platform to share news and press about clients with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment about a client on your Facebook or theirs with good #hashtags, links, and images shares your free social space.  Nothing draws good feelings like speaking well of their work or company.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent resource or expert on a topic that helps build business, then sharing it with good clients shows that you are on their side.  Some clients have a customer appreciation meeting and hire a speaker to share information on a business topic.  This shows that you are interested in the growth of their business.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, be sure to pass the piece by the company to make sure all details are accurate.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video for them or ask them for a video testimonial.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Them – Pinterest is the fastest growing social media in the female demographic.  If your clients are in this demographic, sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company.  It is a good idea to have a board for nothing but client testimonials.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a client or customer works to show progress as well as encourages others to strive to be featured in your newsletters, especially if your client base is business to business (B2B).  The exposure could bring new clients to their business.
  9. Linkedin is Plugged In – Linkedin is the perfect social media to recommend your clients because there are mounds of potential clients and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out.

The best way to think about ways to say Thank You to your clients is to use your social media FREE real estate to help them build their reputation and following.  This method builds good will with your important clients as well as gives you great content for your social channels.

Nine Ways to Create a Marketing Machine in Social Media

Puzzled Over Social Media?

Puzzled Over Social Media?

Many times, businesses are so focused on building their own social media and marketing avenues that they forget the cardinal rule of safety in numbers.  Whether your company is one company “going it alone” or part of larger collection of merchants like shopping center, there is strength in numbers.

Sometimes, small business owners believe that they have to compete with everyone else around them in the marketplace.  In truth, it is easy to share your FREE real estate of social media with other businesses that flatter your good and services.

Some easy ways to share your social space with business partners include:

  1. Online Reviews Sites – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Take the opportunity to exchange positive reviews on sites like Yelp and Google.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Build the marketing machine by exchanging promotions, deals, and news to tweet.  Twitter can also be an excellent platform to share news and press about business partners with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment, reviews, and promotions about a partner on your Facebook with good #hashtags, links, and images shares your free social space.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent partner, then sharing it with your audience shows that you are on their side and gives you fresh content.  In fact, creating a special promotion just for your customers for their services – and vice versa of course – gives everyone a win/win deal.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, pass the piece by the company to make sure all details are accurate.  With some great keywords and images with links, this blog post could be used in your newsletters, social media, and search engine rankings that lasts for years to come.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video or ask them for a video of a testimonial, product, or se3rvice, it gives each of you good content to share.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Your PartnersPinterest is the fastest growing social media in the female demographic.  If your partners are in this demographic (and who is not? ), sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company as well as yours.  It is a good idea to have a board for nothing but partners.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a business partner encourages others to strive to be featured in your newsletters. Moreover, it can show your email list that you are interested by sending them exclusive partnership discounts or deals they might not get otherwise. The exposure could bring new customers to each business.
  9. Linkedin is Plugged InLinkedin is the perfect social media to recommend your business partners  because there are mounds of potential customers and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out as they help you.
Connect the Dots and Share the Real Estate.

Connect the Dots and Share the Real Estate.

The most important thing about creating a good social media partnership is making sure everyone knows what to expect and defines how they will share each other’s information.  Partnership means that each of you is doing your part to help the other cross market.  If there is a business not willing to invest the same effort, then move on to others.

No matter what size or collection of businesses your business currently resides – to quote the Beatles – you can all “get by with a little help from your friends.”  More to the point, you can own the market by surrounding your customers with your brand on social media with the right connections.

Unlike a collection of merchants, small businesses might have to connect directly with other businesses, but the connections can create a strong link between customers looking for local services and merchants.  Either way, the effort of coordinating a social media marketing effort between brands and companies in close proximity can really own a local marketplace.

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Get Your Free Social Media Dictionary:  Social Media in Clear Terms at www.socialmediasecond.com

Get Your Free Social Media Dictionary: Social Media in Clear Terms at http://www.socialmediasecond.com

 

Pinterest | 5 Ways to Turn Pins into Social Media Traffic and Boost SEO

Pinterest is the growing fade among business owners – but few know exactly WHY they are using Pinterest (except that everyone else is using it!) and how it can help grow your business.

Lets take a step back and examine 5 ways your pins can bring you social media traffic and boost your SEO efforts.

Enjoy the video and tell us what you think….remember, if you have a question or would like for us to make a video to help you navigate the social media jungle – email us at info [at] magicmarketingusa dot com!

Dont forget to PIN us – http://pinterest.com/magicmarketing/

Facebook Vanity URL: Claim Your Name

Ready to get rid of your prision number for your Facebook fan page?

Here are the criteria:

  • You have to own the facebook fan page (or be admin of the facebook fan page!)
  • You have to have atleast 25 fans or likes.
  • You can only set your vanity URL once!  SO make sure it is SEO and people friendly!

Now…check out this Facebook Vanity URL:  Claim Your Name video!

Video Voice: Facebook Badges for Websites and Blogs

Many people ask about how to get a facebook badge on their blog or website.

Facebook Badges for Websites and Blogs will walk you through the process of getting the code you need for your website or blog.

If you have any questions about how to maximize your social media efforts, please email us at questions (at) magicmarketingusa (dot) com.

YouTube101: How to Upload Video

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With the invention of YouTube, a whole new world opened up for people wanting to share video for personal and commercial uses.  YouTube video has become a rage in everything from sharing funny stories, funky music, and video of a family vacation.  Many companies use YouTube to market their products and services by showing customers video.  Making average amateur video into overnight sensations, YouTube has revolutionized the way the world receives video.  Indeed, if a picture is worth a thousand words, then YouTube video is priceless! 

The popularity of YouTube rests not only in the wide distribution of on-demand videos of every variety.  The ease at which you can upload and share through Twitter, Facebook, and MySpace bring millions of videos into the web every week.

If you are ready to start uploading your video to YouTube, then follow these simple steps to start your video career:

  • Sign up for a YouTube account.  You will have to have a valid email address because you must validate your account before activation.
  • Once your YouTube account is activated, sign in.
  • Click on the yellow “upload video” button the right.
  • Click on the silver “upload video” button and browse to the video on your computer.  When you click OK,
  • YouTube will start uploading your video; however, you are not done!
  • When the video upload is complete, start filling out the title and description portions of the form.  If this is a marketing or advertising video, be sure to use important keywords for SEO benefits.
  • Afterward, pick a category from the drop down menu that represents the subject matter of your video.
  • Pick one of the two privacy options.  If you want people to be able to find it in a YouTube search, then click on the “share with world” radio button.  If you want the video to only be viewable by certain people, then pick the “private” option.
  • Click on the “Save Changes” button and wait until you get a successful confirmation.

If you want to put your video on a blog, website, or email to share with others, then simply click on the “Embed and Sharing Options” link at the top right of the video box.  This will allow you to get a link to embed your YouTube URL.

Last, YouTube also allows you to use their “Auto Share Options” to connect to Facebook, Twitter, or Google Reader to tell the world about your new video!

Now that you know how to Upload a Video to YouTube, get out there and share your world with the world!

Social Media Mission: Come one, Come all

Advertising, Blogging, Business, email marketing, facebook, linkedin, Marketing, project managers, return on investment, roi, social media, social networking, twitter, Viral Marketing, virtual assistants, wordpressIn my new capacity as Social Media Marketing Examiner (http://www.examiner.com/x-8932-Social-Media-Marketing-Examiner) for Examiner.com, my task is to write several times a week on the benefits and pitfalls of social media marketing.

Cue scary music (DUM DUM DUMMMMM is heard the background!)…

So, here is our mission if we chose to accept it:

The rules are several times a week I have to post something informative yet bite-size for readers to enhance their understanding of social media and marketing!

I am so looking forward to this ride into social media marketing.  Join me wont you?

Our first trip…for your enjoyment…is called Twitter Talk 101.

Let’s see if we can get some REAL answers and please…and talk back to me.  Let me know what I can answer or help you understand.