Category Archives: Pinterest

Marketing Pass/Fail Friday: Coca-Cola Case Study

Case Study:  Coca-Cola Share With Campaign

One of the most brilliant marketing campaigns in the last few months was the Coca-Cola Share with Campaign.

As I walked through the stores of my local Wal-Mart, people were digging through chest high bins of individual Coca-Cola bottles looking for their name.  While I am very sure that Coca-Cola did a preemptive study on the most used names in the United States, they took it a step further to entice people to look for the name of their children, grandchildren, and friends creating a great demand for their product.

In truth, there were only 250 names on the list of Coca-Cola bottles (check to see if you are on the list here) – with the additional of general terms like friends, family, team, and BFF.

Understanding that the online market drives more brand recognition that the simple shopper, Coca-Cola went a step further to allow you create, download, and post your own name on a Coke bottle!

Congratulations – it seems Coca-Cola has found their groove again…simply brilliant!

Mistake-Free Social Media Effort in Four Easy Steps

crisisNowadays, most businesses are using the internet for different purposes. With the increasing results from social media, it is not surprising that businesses find it to be the most useful tool in their online marketing strategies.

Yet, there are still some businesses that didn’t even put effort to perfect their social media use. Being so, they are present online but are not reaping the numerous benefits that social media could do for their business.

Is your business one of them?

Now, don’t fret just yet because many businesses have suffered the same fate. The thing is you’re here and seeking remedies. So that means you want to be free from mistakes and want to improve use of social media for your business.

Here’s how to clarify your next moves:

  • Define your goals. In any aspect of a business, goals are most important. You need to set your goals in order to measure your room of improvement. Before doing any campaign or promotion, set a realistic and doable goal. For example, you’re doing business in local area and you wanted to use the social media marketing to create a website or maybe a blog for your business. Your main goal here is to increase web traffic to increase popularity in turn. See? Setting a goal is a great help because it provides direction, and you will have different strategies on how to use the social media effectively.
  • Acknowledge you audience. Gaining lots of audience can also make your business a success. But, you must gain trust their trust first. To do so, you must make them feel how valuable and important they are. Building a connection with them is a start, or for those who wish to reach out to you, acknowledge their moves.
  • Engage with your customers. This is all about interacting with your audience. So how do you engage with your customers? What is now the level of your interaction with them? Speaking directly to your customers and speaking to them in social medium is a big difference. You could start with asking them about their opinions. Call your top ten clients so you will know their insights and feedbacks. These are ways of making them feel their voice matters. Second, provide a way for your customers to complain. You don’t want your customers to be unhappy, right? So, it is much better if you provide a way so you can easily answer to their complaints. Lastly, always respond to them. Every time you ask about their opinions or suggestions, make sure that you respond. It makes them feel that you value them and realize that their opinions are important to you. Because of this, they will engage you more. Lastly, campaign and engagement are different. When you say campaign, it is clearly having a pack of people doing something for a specific purpose. Engagement of your clients is all about a commitment that needs to be sustained.
  • Don’t focus on one social media channel. What comes into your mind if you hear the word “social media”? Is it Twitter? Perhaps Facebook? Those are just examples of social networking sites that people are using to communicate with each other nowadays. Always remember that different people from different platforms are the ones that you are attracting. So, always make sure that they know on how to get in touch with you on different platforms and various channels. Remember that your audience isn’t using just one platform so tap them all by being in the avenues they’re active in.

Those are just some of the things that you should do to avoid making a mistake in social media marketing. Whether you business will be successful or not, the fate of you business is still in your hands. Just always remember to do your best.

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee. I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

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See video review and find out more today…http://skl.sh/1aEu3SI

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Measure Social Media Success in Six Easy Steps

Social media

Measuring social media success is a very important matter to business minded people. Many people are talking about these because marketing in social media is one of the effective key that unlocks success. A true business minded person really works his way making a blog, making sure that the blog has fresh post every time.

In addition, making daily tweets on his account in Twitter and consistently posting status on his friend’s wall etc. are the usual social marketing tactics done daily. Sometimes doing all of these steps are not enough, you cannot really tell if these works effectively and worth all of your effort. If you want to step up your game, and you can admit that your one of those business man who are unsure of the strategies that their conducting.

Six Steps on How to Measure  Social Media Success:

Step 1 – Identify your goals. All you strategies and plans are useless, if you don’t set your goals. It will be impossible to know what your plans and strategies will affect the business. You must need to have realistic, clear and systematic goals in order to achieve your goals. This is the same thing if you want success in you marketing moves in social media. Just like in real life, planning a step by step process and targeting short term goals to reach longer goals are important to achieve success in social media marketing.

Step 2 – Be familiar with web analytic tools. Web analytics will help you measure the success in your marketing endeavors. These tools have a great role in the analysis of marketing in social media. They calculate the amount of website traffic and determine which sites get the most number of visitors. At the same time, demographics of visitors are recorder with the tools, to include duration of website visit, language and nationality of the visitors, conversion rates, unique visits and others. Overall, these tool analysis aids to be familiar with the behavior and activities of the customers, which serves as a guide on what, when and where to improve.

Step 3 – Be familiar with ROI (Return on Investment). This measures and evaluates the efficiency of the investment. You should consider the well-defined and realistic goals for a campaign in social marketing. This includes the increase subscribers, followers and fans to create a large foundation of customers on social network sites. You should also watch out for the number of traffic that you receive in your website. It is also important to increase consumer interaction and engagement. The number of sales if it increases or decreases is also important. The number of conversion should also be checked in order to understand your investment returns.

Step 4 – Create a strategic plan. Creating strategies for your social media is an easy thing to do, utilizing this strategic plan to your advantage, is a different thing. It is then more important that you understand how the strategy you created will be useful to your marketing solutions.

Step 5 – Identify the latest usage of techniques with regards to the combination of marketing in social media. Remember the current social media activities that you are utilizing. Determine the duration of time that you’ve been engaging in the various activity and list down the important channels you are using.

Step 6 – Appoint social media focal person for you business. A person knowledgeable with marketing in social media, who can evaluate and analyze the development of your marketing social media efforts is a huge help. Monitoring your progress, will make you pace on track while informing you where and when to perform changes when needed.

These are the six easy steps to knowing how you’ve fared with using social media. Your business will then have tangible information which you could use for various facets in your business, particularly sales and marketing, and customer relations. Implement these steps and it unloads so many concerns of tracking you efforts!

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee. I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

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See video review and find out more today…http://skl.sh/1aEu3SI

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Social Media to Promote Home Business and Entrepreneurs

social Social media has become a potent force in marketing. It has become so potent that it is used by big   companies as well. Social media marketing is a great way to make money online. It offers a way to get a particular business to be known.

One great way to harness the power of social media is to use its potential. A lot of people have found ways to make money online through engagement in social media. As its name suggest, social media allows you to engage with your customers. Engagement is a very nice way to having your way with the customer. Customers are most likely trust you as a business if you have a very robust engagement. There is no other way to get this trust by having a great social media presence.

Since your business is primarily located at home, you have very little opportunity to market your wares and services outside the neighborhood. You need the reach of social media to reach people in other places in order to extend your influence.

Social media allows small businesses such as yours to leverage its potential and give you the edge which you need in order to make money online.

Blogs

Blogs remain as the best way to promote your business online. If you tie it up with social media it will be a potent tool to have. You can push information from your blog to the news feeds of your likes and to the timeline of your followers. They will get more information from your business through your blog. People spend a lot of time on their Facebook pages. If they see that you have pushed a blog post then there is a strong potential that they will be reading by clicking the link provided.

Facebook Page

A great way to promote your business is through a Facebook page. Have people like your page so that you can push promotions and other announcements about your business. Entice people to like your business and reward them for doing so. The Facebook page lets you to have instant feedback from your customers about your products and services. This will give you authenticity that you are no scammer only wanting to dupe and make money online for evil intents. This adds credibility on your engagement with your home business and marketing your business through Facebook.

Twitter

Social networking and micro-blogging service utilizing instant messaging, SMS or a web interface. Think of Twitter as the texting program that has a listing board or feed to allow people to monitor messages from followers.

Pinterest

Pinterest is the growing fade among business owners – but few know exactly WHY they are using Pinterest (except that everyone else is using it!) and how it can help grow your business. Pinterest is a visual representation of all the things that interest the followers. Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests.

Using social media is a potent force if you know how to use it. As you know, it’s here and will be staying for a long while. It is important that you are able to stay with the game and leverage its potential. Make sure you choose the right avenues (read: social network sites) and drive safely. And most of all, have fun while you’re generating traffic and cash for your business while at it!

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

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See video review and find out more today…http://skl.sh/1aEu3SI

Importance of Social Media Policy for Any Sized Business

social-media-policyA lot of the things that happen nowadays, even as work hours are spent on social media networks. The usage of social media is getting more prevalent today. Some examples of these sites are Facebook, Twitter and Pinterest, which are used by millions of individuals all over the world in both their private and professional lives. Consequently, many working people are spending more time connecting and communicating via the internet with the help of these sites that is why a lot of businesses now are creating their own social media policies to ensure that their reputation. A social media policy is a business or corporate code of conduct that gives employees the required guidelines for them to be able to post thoughts and content as well as interact on through social media.

As businesses discover the benefits of having a social media presence, there is also a big slice of risk of having very little control on what is shared about the company over the web. The main purpose of the social media policy is to provide and set the expectations for correct working behavior while making sure that every employee’s social networking post will not leave the company a legal target for issues or public embarrassment. Some of the policies include instructions as to how an employee should identify his position on a social networking site and some include restrictions as to how or what type of company information can be exposed. Any business information or anything that could potentially influence the rise and fall of the company’s earnings are almost always included in the company’s social media policy.

For business owners, having a social media policy is a very effective thing to assist employees on how to communicate with the clients and customers, clarify some marketing strategies and messages and help protect the business credibility. It will also serve as reminders for the employee to value the work and the company as they are otherwise ambassadors of the business. This makes social media policy so important and necessary for any businesses. By having this, the company will have gained control how the social media are being used by employees and content posted about the company can then be monitored.

Such a social media policy gives the company a certain level of protection if it is exposed in the event that social media usage is abused. Risks of being exposed to embarrassment and other legal problems can then be managed easily with the help of the policy. The risk of losing reputation, confidential material, business contacts, discrimination suit, and subject of harassment is lessened, if not completely stopped.

Some Important Elements of a Social Media Policy include:

1.  Statement of Policy – Whether or not a employee chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion.

2.  Definitions – Define how employees can use and distribute information in social media.

  • Social Media ChannelsSocial Media Account
  • Social Media Disclosures
  • External vs. Internal Social Media Channels
  • User Profile
  • Copyrights
  • Controversial Issues
  • Official Content
  • Inbound Links
  • Tweets and Retweets
  • Reputation Issues

3.  Outline – Establish practical, reasonable and enforceable guidelines by which our employees can conduct responsible, constructive social media engagement in both official and unofficial capacities.

4.  Protect – Protect our company and employees from violating Municipal, State or Federal rules, regulations or laws through social media channels.

5.  Principles – Organizations trusts and expects employees to exercise personal responsibility whenever they use social media, which includes not violating the trust of those with whom they are engaging. Employees should never use social media for covert advocacy, marketing or public relations.

For companies that are getting into social media, these kinds of policies should be considered as relevant as the strategic plans being implemented because it will also serve as a major foundation in the company’s overall growth and success. Without such policies, employees and other contacts will have no guideline and insight regarding what they are allowed to post online as well as what can get the company and themselves into big trouble. Employees should be mindful of the post they put online, if they are adding value to the company or just posting content for the sake of posting it.

Four Tips To Apply to All Social Media

social-media-marketingMany businesses that try to execute a social media campaign start a Facebook or Twitter account without stopping to examine WHY or HOW!

In truth, the real reasons for starting a social media campaign are branding, engagement, and search engine optimization.  It is very easy to burn out using social media because many people think that it is just time…right?

It does not cost anything to engage in social media.  Actually, nothing is further from the truth.

Here are some quick tips for new social media start-ups:

  1. Go slow.  Don’t think that you will become an overnight sensation in social media.  It does not work that way.  People have a natural skepticism and you have to be prepared to hold hands before you date!
  2. Plan your effort.  Get together a plan of what social media you will focus on and what will be the best avenue for approach.  If you try to start Facebook, Twitter, blogging, YouTube all at once, you will quickly become overwhelmed and end the effort.
  3. Manage your time.  Most people who start social media accounts find themselves loosing large amounts of time engaging in posting, blogging, and tweeting.  Set a scheduled amount of time and stick to it!  Time is money…and you can easily loose hours in social media.
  4. ROI.  Measure what you are doing and repeat what is working!  Every social media should be connected to Google Analytics so it can be measured in real time.

With these quick tips, social media can be both a long term goal and a short term gain.

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Execute a Successful Social Media Campaign in 15 Minutes a Day

Execute a Successful Social Media Campaign in 15 Minutes a DayExecute a Successful Social Media Campaign in 15 Minutes a Day

•    Are you confused about which social media to use for your business?
•    Are you laboring away in social media without getting results?
•    Are you spending too much time or money (remember – time is money!) on a social media campaign?
•    Are you spending more than 15 minutes per day trying to upkeep ALL of the social media channels you have created?

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Five Marketing New Year’s Resolutions to Amp Up Your Social Media Engagement

Five Marketing New Year’s Resolutions to Amp Up Your Social Media Engagement

new-years-resolution-for-si“Your goal should be to own quality time in your customer’s inbox.” ~ Drew Davis, Brandscaping

When you were a kid, remember when you wanted to a do-over?  Maybe you play a sport or engage in activities that encourage a learning period.  After all, practice makes perfect!

As many business owners and entrepreneurs know too well, there is little time for practice when it does not cost money or repeated efforts to change course.  As the New Year approaches, many business owners cross over into January without examining the progress of the past year.

In truth, January is the perfect time to make New Years Business Resolutions that will help boost marketing efforts and examine social media because business owners have year-year data to make decisions.

Here are five New Year’s Resolutions that will make the difference in any social media effort in 2014:

  • Planning is Everything:  Many companies start social media accounts without considering WHY they are on Facebook, Twitter, Pinterest, or blogging.  The truth is that all social media have a demographic that is directly connected to traditional marketing demographics like age, gender, income, education, and children status.  Having a social media plan based on facts with a plan for content distribution, timelines, and KPIs (key performance indicators) increase the probability of success in a social media campaign.
  • Be Consistent:  This step always seems the most complex to clients because it requires the implementation of the first resolution…plan, plan, plan…except in a little different way.  It is the same concept with marketing and social media, but to really achieve strong audience following and search engine presence there has to be consistent participation in social media.  In truth, you are in charge of managing and setting the customers’ expectations.  Social media participation needs to be like hours for your business.  If you set the expectation that you will be open from 9 am – 5 m on Monday through Friday, then the customer does not try to find on you Saturday and Sunday.  Find the right time to post (using your analytics and insights – see #4 and #5) and stay on track!
  • Decide on Content:  In this area, the old adage “you are either with us or against us” applies.  The content for all social media channels should work toward three goals:  create content people want to engage with and share, further your brand and messaging to your clients, and promote your marketing goal (that might be to become an expert in your field, share intelligent information, or whatever!).  The important thing to note is that content should never be created just for one social channel.   Like any good marketing channel, there should be a well planned theme to content to make sure that it fits into your overall marketing goals.  When you find something that works, do it again.  Remember:  Content can come from sharing things others have done as well as personally created content.  The measurement should be – does it fit into the goals and pull up engagement levels.

Some good examples of content that works best in each social media channel are:

gplus

fb

tw

  • Measurement is Critical:  Speaking of measurement, the New Year is the perfect time to measure results and see what is working.  The loneliest place in the social media stratosphere is the analytic and insights.  So many have drank the Kool-Aid, so to speak, that social media impact cannot be measured or gauged.  Nothing is further from the truth.  Many business owners approach social media channels without planning and goal in mind.  This same thinking leads to shortfalls in other areas such as setting milestone and creating a continuous measurement process.  Think of it this way…if you never balanced your checkbook, then how would you know if you had money in the bank?  It is the same thought process.  If you are consistently measuring what works against what you want to achieve, then your social media marketing plan will be more successful because you will understand what is resounding with your audience and what falls short in both content and in social media channels.  Perhaps you are receiving more traffic from Facebook and Pinterest than Twitter and blogging.  You will know where to invest your time (and money) when you set up measurement dashboards and start to really look at the reports.
  • Redirect and Re-Engage:  When you have your stats staring you in the face, it is easy to see what is working and what is not working.  The question is more complex than the actual answer.  The easy answer is – if it is not working is stop doing it and if it is working do more of it.  Using the Google analytics, insights, and stats from your website, every social media channel can be / should be evaluated for performance and contribution to goals.  When something is not working, redirect and re-engage to make the customer experience more beneficial for everyone.

From assessment of the plan to designing a schedule to arranging content to creating a measurement plan, a business owner can answer the biggest question about marketing that arrives every year at budget time:  Is my social media marketing working?  After all, this is the real question that needs to be answered when devoting time and money to any marketing effort.

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640c9d24Learn How:  Successful Social Media Campaign in 15 Minutes per Day

Let’s fix your social media campaign so it only takes you 15 minutes a day to get results!

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.

To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

Find out more today!  Full online seminar only $25 with a 14 day money back guarantee – http://skl.sh/1aEu3SI

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients and Customers

Nine Ways to Say Thank You to Clients and Customers

A wise person one said that when you talk well of other people – they think that you are a brilliant conversationalist.  There is more truth to that than just the mere irony of saying something pleasing about someone else elevating you in the minds of your listeners.   In social media, we forget that speaking well of others make us both look good.

This may well be the most overlooked piece of business advice on the planet:  Social space is free – give your best clients advertising to build appreciation, loyalty, and brand recognition.

Many times, companies lack creativity when it comes to trying to say thank you to the customers

  1. Online Reviews – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Leaving a positive review is a two-fold link because it allows people who find their services to read your reviews and find out more about your company.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Twitter can also be an excellent platform to share news and press about clients with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment about a client on your Facebook or theirs with good #hashtags, links, and images shares your free social space.  Nothing draws good feelings like speaking well of their work or company.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent resource or expert on a topic that helps build business, then sharing it with good clients shows that you are on their side.  Some clients have a customer appreciation meeting and hire a speaker to share information on a business topic.  This shows that you are interested in the growth of their business.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, be sure to pass the piece by the company to make sure all details are accurate.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video for them or ask them for a video testimonial.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Them – Pinterest is the fastest growing social media in the female demographic.  If your clients are in this demographic, sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company.  It is a good idea to have a board for nothing but client testimonials.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a client or customer works to show progress as well as encourages others to strive to be featured in your newsletters, especially if your client base is business to business (B2B).  The exposure could bring new clients to their business.
  9. Linkedin is Plugged In – Linkedin is the perfect social media to recommend your clients because there are mounds of potential clients and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out.

The best way to think about ways to say Thank You to your clients is to use your social media FREE real estate to help them build their reputation and following.  This method builds good will with your important clients as well as gives you great content for your social channels.

Nine Ways to Create a Marketing Machine in Social Media

Puzzled Over Social Media?

Puzzled Over Social Media?

Many times, businesses are so focused on building their own social media and marketing avenues that they forget the cardinal rule of safety in numbers.  Whether your company is one company “going it alone” or part of larger collection of merchants like shopping center, there is strength in numbers.

Sometimes, small business owners believe that they have to compete with everyone else around them in the marketplace.  In truth, it is easy to share your FREE real estate of social media with other businesses that flatter your good and services.

Some easy ways to share your social space with business partners include:

  1. Online Reviews Sites – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Take the opportunity to exchange positive reviews on sites like Yelp and Google.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Build the marketing machine by exchanging promotions, deals, and news to tweet.  Twitter can also be an excellent platform to share news and press about business partners with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment, reviews, and promotions about a partner on your Facebook with good #hashtags, links, and images shares your free social space.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent partner, then sharing it with your audience shows that you are on their side and gives you fresh content.  In fact, creating a special promotion just for your customers for their services – and vice versa of course – gives everyone a win/win deal.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, pass the piece by the company to make sure all details are accurate.  With some great keywords and images with links, this blog post could be used in your newsletters, social media, and search engine rankings that lasts for years to come.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video or ask them for a video of a testimonial, product, or se3rvice, it gives each of you good content to share.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Your PartnersPinterest is the fastest growing social media in the female demographic.  If your partners are in this demographic (and who is not? ), sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company as well as yours.  It is a good idea to have a board for nothing but partners.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a business partner encourages others to strive to be featured in your newsletters. Moreover, it can show your email list that you are interested by sending them exclusive partnership discounts or deals they might not get otherwise. The exposure could bring new customers to each business.
  9. Linkedin is Plugged InLinkedin is the perfect social media to recommend your business partners  because there are mounds of potential customers and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out as they help you.
Connect the Dots and Share the Real Estate.

Connect the Dots and Share the Real Estate.

The most important thing about creating a good social media partnership is making sure everyone knows what to expect and defines how they will share each other’s information.  Partnership means that each of you is doing your part to help the other cross market.  If there is a business not willing to invest the same effort, then move on to others.

No matter what size or collection of businesses your business currently resides – to quote the Beatles – you can all “get by with a little help from your friends.”  More to the point, you can own the market by surrounding your customers with your brand on social media with the right connections.

Unlike a collection of merchants, small businesses might have to connect directly with other businesses, but the connections can create a strong link between customers looking for local services and merchants.  Either way, the effort of coordinating a social media marketing effort between brands and companies in close proximity can really own a local marketplace.

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Get Your Free Social Media Dictionary:  Social Media in Clear Terms at www.socialmediasecond.com

Get Your Free Social Media Dictionary: Social Media in Clear Terms at http://www.socialmediasecond.com