Category Archives: Commercials

Marketing Pass/Fail Friday: Coca-Cola Case Study

Case Study:  Coca-Cola Share With Campaign

One of the most brilliant marketing campaigns in the last few months was the Coca-Cola Share with Campaign.

As I walked through the stores of my local Wal-Mart, people were digging through chest high bins of individual Coca-Cola bottles looking for their name.  While I am very sure that Coca-Cola did a preemptive study on the most used names in the United States, they took it a step further to entice people to look for the name of their children, grandchildren, and friends creating a great demand for their product.

In truth, there were only 250 names on the list of Coca-Cola bottles (check to see if you are on the list here) – with the additional of general terms like friends, family, team, and BFF.

Understanding that the online market drives more brand recognition that the simple shopper, Coca-Cola went a step further to allow you create, download, and post your own name on a Coke bottle!

Congratulations – it seems Coca-Cola has found their groove again…simply brilliant!

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Marketing Pass/Fail Friday: Bark Box “Dog Butt” Case Study

Case Study – Bark Box “Dog Butt” Commercial

Interest enough…I would love to have been in on the meeting when the Marketing Dept suggested that Bark Box spend 30 seconds of a commercial staring at a dogs butt because it is a dog commercial.

While there are mixed results of humor and annoyance, it does give the human element something to look at while they depart their marketing message.

In truth, it might be curiously cute the first time, but after you have seen it – it is a one-trick pony (or dog).

However, it stops people with simplicity and light humor while driving home the message “Bark Box” is about dogs…not humans…and for the humans that agree.

The commercial panders to dogs…and centers their brand around people who put dogs at the center of their focus as well but putting the dogs and people on their team.

Conclusion – Pass