Category Archives: Branding

Marketing Pass/Fail Friday: Coca-Cola Case Study

Case Study:  Coca-Cola Share With Campaign

One of the most brilliant marketing campaigns in the last few months was the Coca-Cola Share with Campaign.

As I walked through the stores of my local Wal-Mart, people were digging through chest high bins of individual Coca-Cola bottles looking for their name.  While I am very sure that Coca-Cola did a preemptive study on the most used names in the United States, they took it a step further to entice people to look for the name of their children, grandchildren, and friends creating a great demand for their product.

In truth, there were only 250 names on the list of Coca-Cola bottles (check to see if you are on the list here) – with the additional of general terms like friends, family, team, and BFF.

Understanding that the online market drives more brand recognition that the simple shopper, Coca-Cola went a step further to allow you create, download, and post your own name on a Coke bottle!

Congratulations – it seems Coca-Cola has found their groove again…simply brilliant!

Marketing Pass/Fail Friday: Bark Box “Dog Butt” Case Study

Case Study – Bark Box “Dog Butt” Commercial

Interest enough…I would love to have been in on the meeting when the Marketing Dept suggested that Bark Box spend 30 seconds of a commercial staring at a dogs butt because it is a dog commercial.

While there are mixed results of humor and annoyance, it does give the human element something to look at while they depart their marketing message.

In truth, it might be curiously cute the first time, but after you have seen it – it is a one-trick pony (or dog).

However, it stops people with simplicity and light humor while driving home the message “Bark Box” is about dogs…not humans…and for the humans that agree.

The commercial panders to dogs…and centers their brand around people who put dogs at the center of their focus as well but putting the dogs and people on their team.

Conclusion – Pass

Measure Social Media Success in Six Easy Steps

Social media

Measuring social media success is a very important matter to business minded people. Many people are talking about these because marketing in social media is one of the effective key that unlocks success. A true business minded person really works his way making a blog, making sure that the blog has fresh post every time.

In addition, making daily tweets on his account in Twitter and consistently posting status on his friend’s wall etc. are the usual social marketing tactics done daily. Sometimes doing all of these steps are not enough, you cannot really tell if these works effectively and worth all of your effort. If you want to step up your game, and you can admit that your one of those business man who are unsure of the strategies that their conducting.

Six Steps on How to Measure  Social Media Success:

Step 1 – Identify your goals. All you strategies and plans are useless, if you don’t set your goals. It will be impossible to know what your plans and strategies will affect the business. You must need to have realistic, clear and systematic goals in order to achieve your goals. This is the same thing if you want success in you marketing moves in social media. Just like in real life, planning a step by step process and targeting short term goals to reach longer goals are important to achieve success in social media marketing.

Step 2 – Be familiar with web analytic tools. Web analytics will help you measure the success in your marketing endeavors. These tools have a great role in the analysis of marketing in social media. They calculate the amount of website traffic and determine which sites get the most number of visitors. At the same time, demographics of visitors are recorder with the tools, to include duration of website visit, language and nationality of the visitors, conversion rates, unique visits and others. Overall, these tool analysis aids to be familiar with the behavior and activities of the customers, which serves as a guide on what, when and where to improve.

Step 3 – Be familiar with ROI (Return on Investment). This measures and evaluates the efficiency of the investment. You should consider the well-defined and realistic goals for a campaign in social marketing. This includes the increase subscribers, followers and fans to create a large foundation of customers on social network sites. You should also watch out for the number of traffic that you receive in your website. It is also important to increase consumer interaction and engagement. The number of sales if it increases or decreases is also important. The number of conversion should also be checked in order to understand your investment returns.

Step 4 – Create a strategic plan. Creating strategies for your social media is an easy thing to do, utilizing this strategic plan to your advantage, is a different thing. It is then more important that you understand how the strategy you created will be useful to your marketing solutions.

Step 5 – Identify the latest usage of techniques with regards to the combination of marketing in social media. Remember the current social media activities that you are utilizing. Determine the duration of time that you’ve been engaging in the various activity and list down the important channels you are using.

Step 6 – Appoint social media focal person for you business. A person knowledgeable with marketing in social media, who can evaluate and analyze the development of your marketing social media efforts is a huge help. Monitoring your progress, will make you pace on track while informing you where and when to perform changes when needed.

These are the six easy steps to knowing how you’ve fared with using social media. Your business will then have tangible information which you could use for various facets in your business, particularly sales and marketing, and customer relations. Implement these steps and it unloads so many concerns of tracking you efforts!

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee. I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

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See video review and find out more today…http://skl.sh/1aEu3SI

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Social Media to Promote Home Business and Entrepreneurs

social Social media has become a potent force in marketing. It has become so potent that it is used by big   companies as well. Social media marketing is a great way to make money online. It offers a way to get a particular business to be known.

One great way to harness the power of social media is to use its potential. A lot of people have found ways to make money online through engagement in social media. As its name suggest, social media allows you to engage with your customers. Engagement is a very nice way to having your way with the customer. Customers are most likely trust you as a business if you have a very robust engagement. There is no other way to get this trust by having a great social media presence.

Since your business is primarily located at home, you have very little opportunity to market your wares and services outside the neighborhood. You need the reach of social media to reach people in other places in order to extend your influence.

Social media allows small businesses such as yours to leverage its potential and give you the edge which you need in order to make money online.

Blogs

Blogs remain as the best way to promote your business online. If you tie it up with social media it will be a potent tool to have. You can push information from your blog to the news feeds of your likes and to the timeline of your followers. They will get more information from your business through your blog. People spend a lot of time on their Facebook pages. If they see that you have pushed a blog post then there is a strong potential that they will be reading by clicking the link provided.

Facebook Page

A great way to promote your business is through a Facebook page. Have people like your page so that you can push promotions and other announcements about your business. Entice people to like your business and reward them for doing so. The Facebook page lets you to have instant feedback from your customers about your products and services. This will give you authenticity that you are no scammer only wanting to dupe and make money online for evil intents. This adds credibility on your engagement with your home business and marketing your business through Facebook.

Twitter

Social networking and micro-blogging service utilizing instant messaging, SMS or a web interface. Think of Twitter as the texting program that has a listing board or feed to allow people to monitor messages from followers.

Pinterest

Pinterest is the growing fade among business owners – but few know exactly WHY they are using Pinterest (except that everyone else is using it!) and how it can help grow your business. Pinterest is a visual representation of all the things that interest the followers. Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests.

Using social media is a potent force if you know how to use it. As you know, it’s here and will be staying for a long while. It is important that you are able to stay with the game and leverage its potential. Make sure you choose the right avenues (read: social network sites) and drive safely. And most of all, have fun while you’re generating traffic and cash for your business while at it!

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

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See video review and find out more today…http://skl.sh/1aEu3SI

Best April Fools Day – EVER! If you read

Best April Fools Day – EVER! If you read…then you know what is wrong with people who commented that they read! http://ow.ly/vrAxe

Four Tips To Apply to All Social Media

social-media-marketingMany businesses that try to execute a social media campaign start a Facebook or Twitter account without stopping to examine WHY or HOW!

In truth, the real reasons for starting a social media campaign are branding, engagement, and search engine optimization.  It is very easy to burn out using social media because many people think that it is just time…right?

It does not cost anything to engage in social media.  Actually, nothing is further from the truth.

Here are some quick tips for new social media start-ups:

  1. Go slow.  Don’t think that you will become an overnight sensation in social media.  It does not work that way.  People have a natural skepticism and you have to be prepared to hold hands before you date!
  2. Plan your effort.  Get together a plan of what social media you will focus on and what will be the best avenue for approach.  If you try to start Facebook, Twitter, blogging, YouTube all at once, you will quickly become overwhelmed and end the effort.
  3. Manage your time.  Most people who start social media accounts find themselves loosing large amounts of time engaging in posting, blogging, and tweeting.  Set a scheduled amount of time and stick to it!  Time is money…and you can easily loose hours in social media.
  4. ROI.  Measure what you are doing and repeat what is working!  Every social media should be connected to Google Analytics so it can be measured in real time.

With these quick tips, social media can be both a long term goal and a short term gain.

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Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

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See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Execute a Successful Social Media Campaign in 15 Minutes a Day

Execute a Successful Social Media Campaign in 15 Minutes a DayExecute a Successful Social Media Campaign in 15 Minutes a Day

•    Are you confused about which social media to use for your business?
•    Are you laboring away in social media without getting results?
•    Are you spending too much time or money (remember – time is money!) on a social media campaign?
•    Are you spending more than 15 minutes per day trying to upkeep ALL of the social media channels you have created?

Let’s fix your social media campaign!

The average person takes 15 minutes to drink a cup of coffee.  I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

**************

As every traveler knows, a road map is necessary to chart a course to any destination.  Of course, these days, we use a GPS or Siri to give us point-by-point instructions.  The same logic applies to a strong social media strategy.
To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What I will NOT do is throw a lot of statistics at you to pressure you into participating because I believe that you need to know HOW – not WHY!  You probably already know the WHY!

To be successful in this class – your question has to be HOW!

In “Execute a Successful Social Media Campaign in 15 Minutes a Day,” attendees will learn:
•    Why use social media? – Demographics
•    Which social sites are crucial for your business? – Planning
•    How to find the right materials and time to post? – Strategy
•    How to grow and maintain a user base on social sites? – Case Studies
•    Social Media in 15 minutes per Day – Create a daily / monthly plan for 15 minute segments.

Finally, we will some proven methods such as tagging (and hash tagging) and keyword optimization, engaging audience participation and growth of reputation is planned from start to finish.

Only $39.95 for 11 full lessons!

**************

See video review and find out more today…. http://www.socialmediasecond.com/social-media-success-in-15-minutes-per-day.html

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Plus, included in this class is:
•    Our Social Media Dictionary – Social Media in Clear Terms
•    Planning Worksheet to help you get off on the right foot.
•    Slides from this class to let you refer back to information as needed.

So come on…its perfect acceptable to be lost in the world of social media.  What is not accepted is to stay lost.  It is costing your business time and money!

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients in Social Media

Nine Ways to Say Thank You to Clients and Customers

Nine Ways to Say Thank You to Clients and Customers

A wise person one said that when you talk well of other people – they think that you are a brilliant conversationalist.  There is more truth to that than just the mere irony of saying something pleasing about someone else elevating you in the minds of your listeners.   In social media, we forget that speaking well of others make us both look good.

This may well be the most overlooked piece of business advice on the planet:  Social space is free – give your best clients advertising to build appreciation, loyalty, and brand recognition.

Many times, companies lack creativity when it comes to trying to say thank you to the customers

  1. Online Reviews – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Leaving a positive review is a two-fold link because it allows people who find their services to read your reviews and find out more about your company.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Twitter can also be an excellent platform to share news and press about clients with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment about a client on your Facebook or theirs with good #hashtags, links, and images shares your free social space.  Nothing draws good feelings like speaking well of their work or company.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent resource or expert on a topic that helps build business, then sharing it with good clients shows that you are on their side.  Some clients have a customer appreciation meeting and hire a speaker to share information on a business topic.  This shows that you are interested in the growth of their business.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, be sure to pass the piece by the company to make sure all details are accurate.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video for them or ask them for a video testimonial.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Them – Pinterest is the fastest growing social media in the female demographic.  If your clients are in this demographic, sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company.  It is a good idea to have a board for nothing but client testimonials.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a client or customer works to show progress as well as encourages others to strive to be featured in your newsletters, especially if your client base is business to business (B2B).  The exposure could bring new clients to their business.
  9. Linkedin is Plugged In – Linkedin is the perfect social media to recommend your clients because there are mounds of potential clients and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out.

The best way to think about ways to say Thank You to your clients is to use your social media FREE real estate to help them build their reputation and following.  This method builds good will with your important clients as well as gives you great content for your social channels.

Nine Ways to Create a Marketing Machine in Social Media

Puzzled Over Social Media?

Puzzled Over Social Media?

Many times, businesses are so focused on building their own social media and marketing avenues that they forget the cardinal rule of safety in numbers.  Whether your company is one company “going it alone” or part of larger collection of merchants like shopping center, there is strength in numbers.

Sometimes, small business owners believe that they have to compete with everyone else around them in the marketplace.  In truth, it is easy to share your FREE real estate of social media with other businesses that flatter your good and services.

Some easy ways to share your social space with business partners include:

  1. Online Reviews Sites – Statistics show that people are 23% more inclined to do business with companies that have positive reviews.  Translation?  Online reviews on sites like Yelp are gold for companies trying to get a leg up on the competition.  Take the opportunity to exchange positive reviews on sites like Yelp and Google.
  2. Shout Out on #Twitter – A good Twitter following can be an asset to any company that wants to broadcast news and PR about their company.  Build the marketing machine by exchanging promotions, deals, and news to tweet.  Twitter can also be an excellent platform to share news and press about business partners with #hashtags, photos, and links.
  3. Post on Facebook –Posting a positive comment, reviews, and promotions about a partner on your Facebook with good #hashtags, links, and images shares your free social space.
  4. Share a Resource, Discount Coupon, or Expertise – Everyone likes a good discount or promotion.  If you have an excellent partner, then sharing it with your audience shows that you are on their side and gives you fresh content.  In fact, creating a special promotion just for your customers for their services – and vice versa of course – gives everyone a win/win deal.
  5. Feature on Blog – The nice thing about a blog is that you get lots of space to really do a good job.  If you are not a great writer, then ask the company to write their own highlight footage.  Either way, pass the piece by the company to make sure all details are accurate.  With some great keywords and images with links, this blog post could be used in your newsletters, social media, and search engine rankings that lasts for years to come.
  6. Record a Testimonial for YouTube – If a picture is worth a thousand words, then video is worth tons more!  Whether you record a video or ask them for a video of a testimonial, product, or se3rvice, it gives each of you good content to share.  It does not have to be a professional video with a production crew, but it should be professional.
  7. Get Pinterested in Your PartnersPinterest is the fastest growing social media in the female demographic.  If your partners are in this demographic (and who is not? ), sharing an image, links, and #hashtag posts on Pinterst can get others interested in their company as well as yours.  It is a good idea to have a board for nothing but partners.
  8. Share the Good News – If your company has a monthly newsletter (and you should!), profiling a business partner encourages others to strive to be featured in your newsletters. Moreover, it can show your email list that you are interested by sending them exclusive partnership discounts or deals they might not get otherwise. The exposure could bring new customers to each business.
  9. Linkedin is Plugged InLinkedin is the perfect social media to recommend your business partners  because there are mounds of potential customers and it is set up for reviews.   By adding those reviews to your Linkedin company page or theirs, your groups, and your status feed, you can really help them get the word out as they help you.
Connect the Dots and Share the Real Estate.

Connect the Dots and Share the Real Estate.

The most important thing about creating a good social media partnership is making sure everyone knows what to expect and defines how they will share each other’s information.  Partnership means that each of you is doing your part to help the other cross market.  If there is a business not willing to invest the same effort, then move on to others.

No matter what size or collection of businesses your business currently resides – to quote the Beatles – you can all “get by with a little help from your friends.”  More to the point, you can own the market by surrounding your customers with your brand on social media with the right connections.

Unlike a collection of merchants, small businesses might have to connect directly with other businesses, but the connections can create a strong link between customers looking for local services and merchants.  Either way, the effort of coordinating a social media marketing effort between brands and companies in close proximity can really own a local marketplace.

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Get Your Free Social Media Dictionary:  Social Media in Clear Terms at www.socialmediasecond.com

Get Your Free Social Media Dictionary: Social Media in Clear Terms at http://www.socialmediasecond.com

 

Complimentary Social Media Dictionary

Complimentary Social Media Dictionary: Social Media in Clear Terms

Complimentary Social Media Dictionary: Social Media in Clear Terms

In all of the social media classes we have taught over the years – there is always one common struggle among attendees.

Social media is another language that most people do not speak or understand!

Social Media Second wants to offer you a complimentary electronic copy of our Social Media Dictionary: Social Media in Clear Terms.

  • How can you ask questions when you don’t know the proper terms?
  • How can you manage and execute a strong social media campaign without knowing the language?
  • How can you understand the success of your social media campaign without understanding the language?

Please feel free to download your free copy as our way of saying THANK YOU!