Marketing Pass/Fail Friday: Bark Box “Dog Butt” Case Study


Case Study – Bark Box “Dog Butt” Commercial

Interest enough…I would love to have been in on the meeting when the Marketing Dept suggested that Bark Box spend 30 seconds of a commercial staring at a dogs butt because it is a dog commercial.

While there are mixed results of humor and annoyance, it does give the human element something to look at while they depart their marketing message.

In truth, it might be curiously cute the first time, but after you have seen it – it is a one-trick pony (or dog).

However, it stops people with simplicity and light humor while driving home the message “Bark Box” is about dogs…not humans…and for the humans that agree.

The commercial panders to dogs…and centers their brand around people who put dogs at the center of their focus as well but putting the dogs and people on their team.

Conclusion – Pass

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Posted on June 27, 2014, in Advertising, Branding, Business, Commercials, Traditional Marketing and tagged , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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