AdWords University: Order Out of AdWords Chaos
Posted by marketinggoddess
For many business owners, the very words “internet marketing” invokes enough fears to keep them from initiating any type of online advertising. What scares most people away from driving traffic to their website using Google AdWords is twofold.
First, it seems really difficult to understand the process of creating good AdWords campaigns. With steps and moving parts that require decisions about keywords, many business owners find it confusing to navigate the mine field of Google AdWords without the assistance of a seasoned SEM veteran.
The second issue is the very real concern about losing money with a poorly planned AdWords campaign. Needing guidance in understanding the best choices and measurements for a Google AdWords campaign, most people dip a toe into the deep waters of AdWords only to find the price tag is too high for poor conversion.
In reality, these are very valid considerations for internet marketing tools like Google AdWords. That is why AdWords University is one AdWords guide that is stellar in its sheer ease of understanding and topic depth. In plain English that makes the reader feel empowered with comprehension instead of burdened with technical talk, AdWords University brings Google AdWords to the masses with explanations defining the concepts of internet marketing, exploring methodologies for finding the best keywords, and creating a successful AdWords campaign.
Even further, AdWords University takes the additional steps of covering advanced techniques to manage AdWords campaigns to optimize the effectiveness of combined discussions on generating multiple AdWords campaigns for A/B testing purposes.
The value of AdWords University lies in the clear presentation of proven methods in creating an AdWords campaigns that manifest revenue producing traffic.
About marketinggoddessI live to market...its really that easy. Making the magic of that "Ah ha" moment happen for each business that I work with...second best th
Posted on January 2, 2010, in AdWords, Business, eMarketing, SEO, Social Media Marketing and tagged Advertising, Blogging, brand, Branding, Business, business practices, google adwords, How to, Marketing, pull marketing, SEO, social marketing, social media, Viral Marketing, web marketing. Bookmark the permalink. Leave a comment.