5 (FREE) Time Saving Social Media Tools


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“Better to light a candle than to curse the darkness.”—Chinese Proverb

So many times, people embark on social media marketing with the idealist understanding that it is as easy as tweeting a thought in 140 characters or posting a few words to followers every few days.  In reality, social media marketing involves more hand holding than direct marketing.  Why, then, are literally millions of businesses joining the social media movement every year?  Because, quite literally, companies can reach out to potential clients with less cost (provided they understand the time vs. money formula of social marketing) and gain market share through brand exposure.

Besides the afore mentioned misunderstanding about the true investment in time for a successful social media campaign without remembering that time is money, people often feel overwhelmed by the sheer complexity of managing multiple social media streams scattered all over the webosphere!

As a social media marketer, these are a few there tools I use to make m y life much easier! 

•Seemic (http://seesmic.com):  This is one of my favorites.  If you have a Facebook and Twitter account, the split screen view of Seemic makes it easy to follow what is happening in each account.  With the ability to add any pages you manage on Facebook and directly post / report information in one screen, my favorite thing about Seemic is that I can post to Facebook and Twitter at the same time!  Of course, that means that you have to limit the Facebook post to 140 characters, but what a time savings it is to have one place to call home for your Facebook and Twitter accounts.  If, like me, you have several accounts for each (Magic Marketing USA and Networking in High Heels), then the ability to import all of those accounts into one places brings order into chaos.

•TweetDeck (http://www.tweetdeck.com):  If you are truly wrapped up in the tentacles of social media, then TweetDeck is the application for you!  With the same multiple accounts split screen view, TweetDeck brings the management of Facebook, Twitter, LinkedIn, and mySpace within easy grasp.  The main difference between Seemic and Tweetdeck is user preference.  If you are limited in your interactions to Facebook and Twitter, the Seemic is amazing at delivering both of those to your virtual doorstep.  If you want to include outside accounts like LinkedIn and mySpace, then Tweetdeck gives you all of that in one simple place.

•Social Oomph (http://www.socialoomph.com):  All I can say is OMG!  When I first tried Social Oomph (which was TweetLater to those of the old school of last year!), I thought I had died and gone to Twitter management heaven!  Although this application is only for Twitter, Social Oomph gives you the advantage of customizing a message to send to everyone who follows you, lets you decide how to accept followers, and…ready for this?  Social Oomph lets you schedule tweets!  While I definitely DO NOT suggest that anyone spam their Twitter list, there are many times when I want to share what I am doing with others without stopping several times during the day to put it in 140 characters.  When I am traveling, this is the perfect way to let people know where I will be or send out reminder tweets about upcoming events.  Remember, NOTHING replaces actual interaction with the people in your social media sphere.

•SMS (your cellphone!):  It is safe to say that almost every social media application these days has a way for you to update your profile or status via your cell phone or smart phone.  While it can definitely make life easier when you can just text in 140 characters or do a quick update to your FBP (Facebook profile), it is addicting too because it connects you every single minute that you carry your phone.  Mostly, this has been responsible for the incidents of texting updates during church or in the bathroom.  If you are going to take this route, then please be conscious of the people around you before your spouse reaches over and drops your phone in your water glass at dinner (I swear…I saw this happen!).  And, realize that NOT EVERYTHING needs to be shared.

•Automatic Updates:  There are positives and negatives to completing the circle of social media.  If you enable automatic updates in your social media accounts, then you should be aware that mean EVERYTHING you tweet, blog, and post hits every possible avenue immediately.  In creating 360 degree coverage of all of your materials, promotions, and ads, this is the quickest way to make sure all bases are covered.  BUT…and this is a biggie…be sure that you really want everything to feed directly into your accounts especially if some accounts are for business use and some are for personal use.

Quick point in fact:  Before I go on, I want to make sure that it is clear to every breathing person on the web that Facebook has business accounts and, if you are using Facebook for business, this is the type of account you should be using!  There are many reasons, but transparency and market segmentation are two of the biggest reasons.  My next article, Facebook for Business: Fan or Friends, will explain this in depth, but using a personal level Facebook account for business not only violates Facebook TOC, but it also isolates you from the privacy protection and promotion of your business.

Now, back to our regularly scheduled program, automatic updates can be set up for bring blog posts into your LinkedIn account, share LinkedIn updates on Twitter, and add a tweet your Facebook entries and blogs.  The one exception is, in a business account, Facebook does not update to Twitter.  As of now, Facebook only updates Twitter if you have a personal account.  Solution?  See above for one of the great FREE applications that allow you handle all of these tasks in one place!

Although there are tons of other applications and time saving tips for social media management, any these will get you started.  As they are all free, I suggest that you try each one on for size to see what works best for you.  The most important part is to save time and produce quality information to connect with followers, friends, and fans.   Even though most of these applications might sound difficult, they are each easy to install with a wizard that walks you through it.  Since it is easy and FREE, what else could be better?

With the time you gain, check out our new group, Networking in High Heels, at www.networkinginhighheels.com.

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About marketinggoddess

I live to market...its really that easy. Making the magic of that "Ah ha" moment happen for each business that I work with...second best th

Posted on December 14, 2009, in Advertising, Blogging, Branding, Business, Direct Mail, eMarketing, facebook, Networking, Social Media Marketing, twitter and tagged , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. Brilliant article and very explicit…

    PS: Please tweet and retweek the Business Facebook part for all the fools out there that seem to use it to bleet their business messages to me…..

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