Four Worst Email Marketing Errors

At least once a week, someone writes to ask me why their email list is dwindling in readership and subscription rates are dropping.  Almost without exception, the answer can be narrowed down into one of four mistakes.  Although it seems to be in fashion to let the instant connection of social media bleed over into email marketing efforts, this mentality poses the problem of overexposure and violation of spamming laws. 

In both instances, avoiding these email marketing blunders can help reach customers and avoid losing potential sales:

1.  Customer Centric Information:  The most common unfounded belief is that customers are waiting to receive an email about what YOU are doing.  So many times, business owners focus their newsletters and emails around promotions and marketing of events.  In truth, giving readers information to help them solve a problem or answer a question makes you an expert in the mind of your customer.

2.  Permission is Precious:  The worst offense any business owner can make when using their email list is forgetting that email is not the same as social media, even if that is how you gained permission to use someone email for contact.   If you want to keep your email marketing list strong, then ask yourself these important questions before you hit the send button—

• Does it serve a purpose for my customer or is it just marketing for my business?
• If I had to call my customer on the phone instead of send an email, would this message be adequate reason?
• Would I be annoyed, as a customer or business owner, to receive the same email in my inbox? 
• Would I stop to read it and start to anticipate the next email?

If the answer to any of these questions is a resounding NO, then take a few minutes to consider how to correct the problem before sending the email.  By remembering that every person on your email list can remove their name by simply clicking a button or report you to your email provider for spamming, the goal of providing quality email marketing messages mixed with strong informational content will keep your readers both interested and involved.

3.  Time is of the Essence:  Many business owners’ loose subscribers merely due to the amount of email they send to their list.  Sending email two or more times a week can lead to overexposure and be a huge reason that email recipient lists drop in numbers.  Instead of sending several emails a week, it is better to schedule your emails on the same day of the week and set a time for delivery.  For example, print out a calendar and mark all important marketing events.  Then, back up several weeks and plan to send email blasts on consecutive Tuesdays very early in the morning.   By sending on the same day every week or month, you teach your customers to anticipate your email connection instead of resent it.

Note:  Studies show that email promotions sent out early Tuesday morning achieve better results because Tuesday is a breather day in the work / activity schedule for most people and early morning puts your emails at the top of the inbox.

4.  Your Partner, Your Problem:  Partnerships have become very common place between small businesses.  Although cross promotion can be very valuable in reaching out to new potential clients, it is vital that the “special offers” be more valuable to an email list than to the business owner.   By sharing partners with your email list, you endorse the services or goods of your partner to people who trust you.  If you send them an offer that is not specific to their needs or solves a problem they encounter, then they will click the unsubscribe button.

Although many business owners slip into the mentality that the loss of subscribers is acceptable because they are not interested enough to purchase, this is a waste of marketing dollars and can cost the restriction, or possible loss, of an email marketing database.

Plus, without argument, eliminating these four errors from your email marketing will help you achieve your real goal in engaging in email marketing:  increased customer loyalty and higher sales conversions.

Facebook 101: How to Find Friends

The main reason most people join Facebook is to find long lost friends and connect with family.  In many ways, Facebook is the online meeting and tracking place for friends and family.  For best results with finding friends and family with Facebook, joining specific network will allow you to see the people others who identify themselves as part of that network.

Find your friends, co-workers, and family members on Facebook by:

1. Log into your Facebook account and go to the Settings tab in the blue bar at the top right.  Go to the Account
2. Settings in the drop down menu.
3. On the right side of the screen, there is a text box to type the social media network you want to access. 

Specific social media networks can include:

• Schools  / Universities (such as Clemson University or XYZ high school)
• Work / Companies (such as IBM or Twitter)
• Cities (such as Baton Rouge Louisiana)
• Associations / Organizations (such as Marine Corps or Direct Marketing Association)
• Keywords / Interests (such as “women in business” or marketing)
• Professions (such as marketing managers or coaching)

Fill out the rest of the required information .  When you press the “Join Network” button, you will receive an email requiring you to verify your email address.

NOTE:  You will have to provide an email address to access the network and confirm your identity.

To gain additional opportunities to connect with friends, family, and co-workers, use the search box at the top right of the screen to type in keywords from the social media networking list above.  This will give you a list of group pages and fan pages to connect with people of similar interests.

Now that you know how to find your friends and family on Facebook, get out there and start connecting!

YouTube101: How to Upload Video

With the invention of YouTube, a whole new world opened up for people wanting to share video for personal and commercial uses.  YouTube video has become a rage in everything from sharing funny stories, funky music, and video of a family vacation.  Many companies use YouTube to market their products and services by showing customers video.  Making average amateur video into overnight sensations, YouTube has revolutionized the way the world receives video.  Indeed, if a picture is worth a thousand words, then YouTube video is priceless! 

The popularity of YouTube rests not only in the wide distribution of on-demand videos of every variety.  The ease at which you can upload and share through Twitter, Facebook, and MySpace bring millions of videos into the web every week.

If you are ready to start uploading your video to YouTube, then follow these simple steps to start your video career:

• Sign up for a YouTube account.  You will have to have a valid email address because you must validate your account before activation.
• Once your YouTube account is activated, sign in.
• Click on the yellow “upload video” button the right.
• Click on the silver “upload video” button and browse to the video on your computer.  When you click OK,
• YouTube will start uploading your video; however, you are not done!
• When the video upload is complete, start filling out the title and description portions of the form.  If this is a marketing or advertising video, be sure to use important keywords for SEO benefits.
• Afterward, pick a category from the drop down menu that represents the subject matter of your video.
• Pick one of the two privacy options.  If you want people to be able to find it in a YouTube search, then click on the “share with world” radio button.  If you want the video to only be viewable by certain people, then pick the “private” option.
• Click on the “Save Changes” button and wait until you get a successful confirmation.

If you want to put your video on a blog, website, or email to share with others, then simply click on the “Embed and Sharing Options” link at the top right of the video box.  This will allow you to get a link to embed your YouTube URL.

Last, YouTube also allows you to use their “Auto Share Options” to connect to Facebook, Twitter, or Google Reader to tell the world about your new video!

Now that you know how to Upload a Video to YouTube, get out there and share your world with the world!

Social Media: The Sexual Predator

As a marketer and web designer specializing in social media marketing, I have one rule that is never broken. No personal pictures of children. I would rather lose a client because I know that the web is a scary place filled with anonymity and people with no value for children. While parents protect their children from those hiding in the shadows of secrecy in real life, many parents unwittingly expose their children to thousands of sexual predators and molesters who are simply a click away.

If there is one message that I would love to give every parent who engages in social media or marketing for their business it would be: the web is not your friend!

Here are six NEVER DO things for social media and websites to protect your children:

1.  Never use pictures of your children as your profile picture. So many parents use pictures of their children instead of themselves as profile or avatar images. While I appreciate the need for parents to retain obscurity, think about the exposure of your children and their image to mass populations of people.

2.  Never put pictures of your children on your website or blog. Perhaps the most accessible way to gain pictures, a website or blog surrenders pictures with just a right click and SAVE AS. Posing a double threat, many website and blogs are directly traceable to a location by phone number or direct address.  Might as well place a google map on your child with a large YOU ARE HERE arrow.

3.  Never share pictures over social media.  Having seen people post a link to vacation pictures or family fun on Twitter or Facebook, the warning light bulb burns white hot upon the realization that thousands of unknown people exist in each account. Even in the strictest of social media sites that require you to validate your “friends,” people can sneak in to your connections. Further, when connections comment on your photos, your photos show up in the highlights of their connections! In certain social media, your pictures can be shared and re-tweeted to a whole new group of people without your knowledge.

4.  Never send pictures over email. If you send pictures of your children to company email addresses, then they go through a server administrated by people. As email can easily be viewed, saved, downloaded, and forwarded, grabbing these pictures of your children is not difficult. Most servers automatically scan downloads and attachments for viruses and generate reports to administrators.

5.  Never forget that someone does not have to touch your child to exploit them. When placing the pictures of your children in any online electronic format, never forget that you are exposing them to exploitation by one simple right click. In the thousands of people on the internet and in social media profiles, consider the chances that one of them is either a pedophile or sexual predator. The chances are very good!

6.  Never let innocence block your view of the truth. So many parents see their children with innocence rather than the potential for exploitation. Innocent pictures of children in the bath tub or playing in the backyard sprinkler are graphic to a sick mind. Although it might be painful to think in that manner, there are many consequences more painful than protecting your child by seeing the truth.

People often protect their financial information more stringently than their children because they feel safe in tucking their children into bed at night.

Not quite…in reality, it takes less than 10 seconds to right click on a picture and upload it to a new webpage. In those 10 seconds, a charming picture of a 7 year old girl in her new bathing suit splashing around in a pool can hit a child pornography website and be up for sale to thousands of pedophiles for a few dollars.

Sickening? Yes.

Are you ready for worse? Social media pages and websites often have exact locations connected to the parents’ profile. Even more directly, many social media profiles have websites that list as a location and phone number on the website or in a domain search. In less time than it takes to post that innocent picture to share with family and friends, a child molester can find the exact address of your child. When posting pictures of children, many parents post their names and ages with the picture.

Is there anything more persuasive for a child than a person who knows their parents name as well as their own? It is quite an advantage for sexual predator.

After watching a recent episode of Raising the Bar, it was very clear that my own experiences with parents reflects the comfortable naiveté of reality in how often people forget that the web is not their friend because we have grown up with the web as a part of our lives. I suggest this episode to every single person responsible for the well-being of children who uses the social media or the web as part of their connection with family, marketing for a business, or expansion of a social network.

Raising the Bar http://www.tnt.tv/dramavision/?oid=49111&eref=sharethisUrl.  

Remember: The web is not your friend!

Consistent Branding for Social Media Marketing

Although there is a large push to jump on the social media marketing bandwagon, most companies and business owners strike out into the great unknown of the online frontier without a social media marketing branding plan.  It might seem unnecessary to most business owners; however, the creation of an online branding strategy is one of the most vital steps to social media marketing success.  Just as each bubble of social media contact floats out into the webosphere toward an intended audience, a social media brand must be consistent for potential customers and business partners to see a strong message.

There are as many different online forums and networking sites in the online marketing arena as there are bees in a hive.  For the purpose of clarity, consider Facebook, Twitter, LinkedIn, and Biznik as prime examples.  In fact, these five steps to creating a consistent brand in social media marketing will apply the same way to every online promotional opportunity from electronic article publication to blogging:

1. Decide on a Niche Market.  No matter what audience you are seeking to address, identifying your niche audience is even more vital in social media marketing than in traditional marketing because there are millions more people to reach.  Many companies believe that drawing thousands of followers on Twitter or dozens of connections on LinkedIn equals high ROI (return on investment).  If 999 of the 1000 people who follow you on Twitter are women without children and you sell mommy products, then your conversion is actually VERY low.   Finding your niche audience will give you good coverage for your brand and lead to better conversions.

2. Consider a Face.  Much of social media marketing is about finding the right way to promote.  Whether you decide to use your company logo or your picture, remember that the icon or avatar will represent the “face” of your online efforts.  If it is important to have human recognition (for services, human recognition is imperative!), then consider finding a person that looks non-generic in race, economic type, and profession without being remote or sterile.

3. Persona Grata.  The welcome person should be prepared to tweet, post, and connect with a consistent tone and voice to distribute all company correspondences of online marketing.  By allowing one person to interact on each posting board and forum, the chances are better that the message and branding will stay the same in all social media venues.

4. Slogan-ate.  In virtually every social media forum, there is the opportunity to write a short blub about the company or person.  This is incredibly useful space that most people waste.  This is the place where people look when they are deciding if they want to connect with you and get to know you.  Using this space as your online business card or elevator speech is the best approach for developing interaction between social media platforms.

5. Promote and Measure.  By setting up separate promotions for each social media forum, you are able to kill two marketing birds with one stone!  You can do some quick A / B testing of several promotions to see which promotion out performs the other.  Plus, you can quickly measure results by the number of people who take you up on the offer.  Once you have decided which promotion has achieved more results, you should create slight variation of the same promotion to strength your brand recognition for each social media involvement and measure return on investment.
 
Many of the reasons that solopreneurs and companies market in an online atmosphere include the opportunity to gain exposure for their brand and the dissemination of branded marketing messages to a larger audience.  In both cases, increasing brand recognition and promoting a strong marketing message require a consistent brand for the audience to connect the dots into a series of marketing touches that increase sales potential.  By following the five steps, consistent branding in social media marketing will match the branding on the rest of your promotional materials.

Dynamically Brand Your Company for Growth and Success

Do you have the answer to these three questions about your brand:

–Is your brand killing your company growth?
–Is your company brand ready to expand to meet your needs?
–Is your company brand reaching out to multiple audiences at once?

Dynamic branding is the backbone of any successful marketing campaign and business venture!

Find out today how your brand is holding back the growth of your company and limiting your marketing success at http://tinyurl.com/nrkftk.

Learn to earn today using “Leave Your Mark” Marketing!

Best,
Diana Bourgeois

**************************************************
If you are in the virtual neighborhood, please feel free to join me on Twitter @magicusa, Facebook through http://www.facebook.com/diana.bourgeois, Biznik at http://biznik.com/groups/women-in-business, or Women in Business Facebook at http://tinyurl.com/kl2trj.

Twitter Talk 101

Have you wanted to dip your toes into the Twitter pool? 

Welcome to Twitter Talk 101!

My goal is to give you a quick lesson on how to talk Twitter so Tweeple (Twitter people) will respond to your Tweets.

Here are five “must know” tips to speak the language of the Twitter-verse:

1. Worth Repeating:  RT (re-tweet) is a way to give props to other Tweeters for a great find or saying something worth repeating.  Everyone loves to be RT because it spreads their tweets around Twitter!  But, remember, you are putting your name on their tweet, so check it out and make sure it something you want to share with your followers.    Tweet Example:  RT @MagicUSA Check out my recent article Warning: U R Contaminating Your Marketing Pool 
2. Add Pounds (#):  The # sign behind a tweet is a way for Tweeple to search for terms.  Twitter probably logs millions of tweets a week.  Google could not even keep up with that kind of traffic!  Entering # and a descriptor afterwards gives people the chance to search for that term.  Tweet Example:  “Don’t tell my mother I work in an advertising agency; she thinks I play piano in a whorehouse.”- Jacques Seguela #quote
3. Short and Sweet URLs:  Many people are concerned that they will run out of things to talk about in 140 character increments.   Some possibilities include music, video, articles, websites, blogs, and stories from around the internet; however, because you only have 140 characters, long URLs can be a problem!  Here is your best URL friend in the world:  www.tinyurl.com.  TinyURL makes long, rambling URLs into short and sweet Twitter-friendly URLs.  HINT:  Be sure to add an extra space on each side of your links to make sure they are set apart from the text (avoids links that do not work!)  Tweet Example:  Read “Ease Muscle Tension and Stress at Your Desk” by Kristi Daniels, Work-Life Balance Examiner   http://tinyurl.com/degkg4
4. Set the Date:  Certain days in the Twitter-verse hold a special meaning.  For example, Fridays are always #followfriday (remember that the # sign makes it searchable!).  So, on Friday, promote some of the better Tweeters you know to your followers.  They usually return the favor and send a DM of appreciation.  Tweet Example:  [insert your reason here – something short like GREAT TWEETS will work fine] @MagicUSA  @SEOcopy  #followfriday
5. DM or not to DM:  After being followed, you have access to the direct message (DM) feature of each person.  DM is the 140 character equivalent of an email.  Use it politely and with caution until you have tweeted with a person a few times.    Twitter Note:  NEVER use DM for advertisements or promotions.  This will get you unfollowed or banned from Twitter.

Ok…that’s it!  If you have any questions or comments about Twitter, then please let me know. 

Talk back to me…or ask your most burning social media marketing question to see yourself as the star of my next Examiner topic.

Tweet’cha Later @MagicUSA

Social Media Mission: Come one, Come all

In my new capacity as Social Media Marketing Examiner (http://www.examiner.com/x-8932-Social-Media-Marketing-Examiner) for Examiner.com, my task is to write several times a week on the benefits and pitfalls of social media marketing.

Cue scary music (DUM DUM DUMMMMM is heard the background!)…

So, here is our mission if we chose to accept it:

The rules are several times a week I have to post something informative yet bite-size for readers to enhance their understanding of social media and marketing!

I am so looking forward to this ride into social media marketing.  Join me wont you?

Our first trip…for your enjoyment…is called Twitter Talk 101.

Let’s see if we can get some REAL answers and please…and talk back to me.  Let me know what I can answer or help you understand.

Warning: U R Contaminating Your Marketing Pool!

In the everyday race for place and space in the online social marketing world, many business owners are getting caught up in the quicksand of believing that pure numbers equal ROI (return on investment).  In truth, watching the numbers add up can be a natural high that screams from the Academy Awards podium Sally Fields style, “You like Me, You Really like Me.”  Dazzling lights and little golden statues aside, let’s really evaluate those numbers and how they convert into actual marketing numbers for your business.

Many business owners suffer the frustrating feeling of exhausting even more of their time trying to tip toeing through the learning curve and sift through the techno-geek language barrier constructed around each social media forum.  For example, how long does it take for you to learn to “RT your @tweeps about #quote” or “hit your tweeples with a shout out to your new twit @MagicUSA on #followfriday”?  Insane yet?  Multiply that by the number of social media networks in the known universe and becoming a hermit with a dog in Florida on the beach will seem like a good idea!

What is worse than the multitude of social media that the average business owner tries to participate in during a given week is the amount of time invested without measuring the results.  Now, if you are shaking your head and pointing at that little number spinning like the meter on a gas pump, then bad news is about to enter your world:  UR contaminating your marketing pool!

For years, everyone has been taught that electronic marketing is about gaining the largest group of people to send a massive email to on a regular basis in hopes that 1% of those people will buy your product, ask for your services, or move on to whatever the next step is in the marketing plan.

NOTE:  YOU MUST HAVE A MARKETING PLAN…on paper…with marketing options for “what ifs.”  This is a truth of every business no matter what industry.  If you don’t have a marketing plan, stop reading now and get one!  I will wait.

Now, back to the discussion at hand—Old drip marketing theory stated that having thousands of people in your marketing pool to blast out electronic materials was the key to success.  The marketing measure of ROI lists around 1% with 3-5 touches.  Without a calculator and nothing up my marketing sleeves, it is easy to see that the numbers run at about 10 conversions for every 1000 and 50 for every 5000 opt-ins.  The reality would “seem” to be that more equals better sales right?  Wrong.  This rule only holds true with a properly niche market that understands and desires the product.

In social media marketing, this widely missed marketing point equates to the big uh-oh for ROI.  When the rule of niche marketing is applied to 10,000 opt-ins, the results would seem to be 100 actives as a ROI; however, the reality is that because the niche marketing pool of interested and invested potentials is diluted significantly the 1% conversion rate drop dramatically almost off of the measurable ROI chart.

There is a bonus round for contaminating your marketing pool called the Law of Diminishing Returns.  The realistic problem that most business owners encounter in social media marketing using forums like Twitter, Facebook, and Squidoo is learning to use the social media in such a way that they are accepted by the group.  This takes lots of time.  Every business owner has just made the ultimate conversion without the need for a ROI calculator.  Yes…time is money!  So, when you spend two hours twittering and gain a ton of followers without any sign ups for a FREE offer or your newsletter, consider how you are truly investing your hard earned time.  If, on the other hand, 5000 people sign up for your newsletter, but none of them are in your market segmentation and do not convert to sales, then you are contaminating your marketing pool with uninterested parties.

Here are four fast ways to pump up the volume on your target niche marketing pool without contamination:

• Set Your Goals.  Know what you want to achieve by having a presence on any social network.  Are you looking for recognition?  Opt-ins?  Visits to your website?  Whatever your goal might be, if you do not establish it now, then you will not be able to accurately measure your ROI.  Worse, when you are spending time building networks that add followers in the thousands, then you will have a false sense of accomplishment and a warm, fuzzy feeling that your marketing plan is working.
• Time Management.  The biggest misconception about social media is that you are not spending any money to advertise or display company good.  The investment of time in the management and daily interaction with social media connections, followers, and friends is transparent; however, it has to be counted in the marketing ROI because time is money for any sized business.  Whether up-keeping a large company profile or providing simple outreach from a small business owner to a potential client, the expenditure of three hours a day twittering is valid and real to the bottom line.  A good ROI formula for gauging marketing investment is:

1. For Service Oriented Businesses—Time (hrs. per week) spent on all social media (times) hourly charge for standard services.
   Example:  14 hours a week (2 hours per day) (times) $50 per hour = $700 a week, $2,800 a month, or $36,400 a year!
2. For Product Oriented Businesses—Number of product sold in a week (times) price point of product (divided by) number of hours spent on social media.
   Example:  15 ebooks per week  (times)  $20 each (divided by) 14 hours of social media marketing = around $21 per hour.  Now backtrack, if your time expenditure is $21 per hour and you spent 14 hours doing social media, then you made less than $1 this week.

In each case, realizing the investment in a social media campaign in term of dollars helps to bring business owners a realistic picture of their ROI.  And the beat goes on!

• Social Media Savvy.  At this point, most business owners are disgusted with even the mere mention of using social media to further their marketing efforts.  Before you ditch all of your social media marketing efforts, here is the point at which we get down the meat and potatoes of WHY and HOW social networking can help businesses succeed without contaminating a marketing pool.  Ready?  Invest your time in social networking and social media marketing that targets your specific audience.  Ideally, incorporating social media into your marketing plan is not an IF statement.  Without doubt, social media and network can give you outreach to potential clients that would cost mega dollars in other venues; however, remember the earlier statement about a marketing plan?  Here is where the plan becomes a reality.

Every good marketing plan will include several elements like goals, target audience, SWOT analysis (strengths, weaknesses, opportunities, and threats), and distribution plan.  The key to social media marketing, at this stage, is to successfully identify your target audience and reach toward those people in your social network most affected by your message.  In short, if your target audience is women who are mothers, then your general target audience on any social network, like Twitter, should be women who are mothers with the same goals.  Even more to the point, if your target audience is career women, then use specific career women oriented forums to build a network.

• Spend Time on Success.  Once you have built a strong social network with a base of followers, interact with them using strong information that will benefit their business or life.  Constantly trying to sell someone something is the quickest way to lose followers.  With a modest investment in time in your targeted marketing niche networks, your network will grow as others seek you out for information and recommend you to their followers.  The most important thing to remember is that social networking is an investment in time and money.  So, when you find your tweeps, invest in them and give them a reason in tweet about you!

Any business owner will readily agree that they would rather have 50 hot leads than 1000 cold leads. With these tips, business owners will be able to make the most of out of their efforts to participate in social media and build a robust following in every social platform.

Most of all, know when to say when!  If you need help or it becomes too costly for you to maintain your social media network, then find a marketing company that specializes in social media marketing or a VA that will help you.  The intelligent choice is not whether or not to commit to a plan of social media marketing.  The real choice what is the best way to plan a social media campaign that does not waste your time and jeopardize your ROI!  This is the way to work smarter…not harder!

Tweet’cha later.  Feel free to catch up with me @MagicUSA!

Customer Centric Marketing: Learning to Love Your Customers

The Situation

“Do you love your customers?”

I waited while she tried to formulate an answer.  And waited.  And…oh yeah…waited some more.  Seeing she was obviously struggling for expression, I prompted her again.

“How do you show your customers that they are important to you?”

“I send a card at Christmas,” she offered, unhappy with the path of the conversation.

I leaned forward in my chair.  The “Ah Ha!” moment that every marketer waits for…lives for…dreams of was coming to the surface!

And then the explosion hit!

“So, you are saying that I contact them once a year with a Christmas card.  You are saying that my marketing efforts are wasted because I don’t hold my customers hands by sending them cute little cards on their birthday or anniversary with the company?”

“No, I am saying that your current customers are the most valuable thing your company owns.  And, without an outreach marketing program designed at retaining their business, you are not maximizing your marketing dollars.  They will start to base their purchasing decisions on price instead of value.  In this economy, do you really want to compete on price alone?”

The Solution

There is lots of chatter about the economy.  The simple reality is that cutting your marketing budget will not bring the savings needed to make a difference.  For most, the loss of exposure is painful for many years.

Learning to use marketing dollars  to leave your mark in your customers minds converts those marketing dollars back into sales with interest by retaining your present customer base.

How? 

Now, there is the million dollar question. 

Most companies miss the answer completely by lumping it under the “Customer Service” category.  By polling the interests, concerns, and issues of your present clients, you can target your marketing campaigns toward your current customer base with a speed that might seem like ESP!

And it is…an extra special perspective when you look at your customers from a customer service point of view.

Examples of solution based marketing for customer outreach include:

• Articles, Podcasts, and Video that instruct or fix a problem.
• Coupon, Promos, and Contest that gives a reason to interact.
• Email Marketing and Surveys that continually ask for input.

Many of our customers are confused about social media such as LinkedIn.  Last month, we did a podcast with article on how to make the most of LinkedIn.  We received SO MANY emails of appreciation! 

This month, at customer request, we will do a video on how to complete and SEO a blog posting! 

So I ask you:  “How do you show your customers that they are important to you?”